Leading Expertise in
HubSpot & Senior Living
SmartBug is the HubSpot + Senior Living full customer lifecycle agency you need.
SmartBug has a proven track record of helping senior living companies grow revenue and marketing ROI using HubSpot throughout the full customer lifecycle. Because we're the world’s largest, most decorated HubSpot partner, you can feel confident bringing SmartBug to the table to provide intelligent, data-oriented strategy and execution by leveraging inbound marketing, demand gen, web design, paid media, PR, platform integrations, sales enablement, creative, and branding.
Schedule Time with a SmartBug Sales Team Member
Organizations are evaluating technologies and seeking to soar. We focus on maximizing your growth so you can truly grow the distance.
Hear from a Senior Living Client Using HubSpot:
The Results
A New Kind of Senior Living Marketing
With a new, flexible design, optimization, paid search and social, and plenty of compelling content, we built a website for The Arbor Company that elevated the user experience and could be used across multiple communities.
Success is woven into our clients' DNA.
HumanGood
The Arbor Company
Marketing Specialist, Senior Housing News
The Arbor Company











Increase your census and improve brand awareness.
Our digital experts have worked with large and small senior living clients. We put our experience to work, creating thoughtful, tailored campaigns that effectively reach seniors and their families. Whether you need help achieving move-in goals or increasing brand awareness, our expertise delivers best-in-class strategies that achieve strong results.
If that wasn’t enough, we’re also globally recognized experts in digital marketing, marketing automation, and sales enablement. How's that for a win-win?
Case Studies
See All Case StudiesMultiple Communities—and One Agency to Market Them All
SmartBug moved Arbor’s community websites from WordPress to HubSpot, and launched GDD to optimize the UX and drive better conversion rates.

Sales and Marketing Alignment: Seamlessly Integrating Databox with HubSpot
This case study covers SmartBug's efforts to unify HubSpot data with metrics from Salesforce, Adwords, and Google Analytics for HumanGood.

Transforming the Aging Experience
As a longtime client of SmartBug Media—and after completing a smaller website redesign project for its nonprofit foundation—WesleyLife turned to SmartBug to completely refresh its community sites with a focus on healthy living, at-home services, and well-being for the greater community, all in keeping with its brand values and community outreach efforts.

Senior Living Services for Each Hub
The senior living industry has unique revenue and marketing needs, and SmartBug is the right digital agency to enhance the customer lifecycle of HubSpot’s senior living clients. With a cohesive center of excellence comprised of sound digital strategy, technical expertise, and a breadth of services, SmartBug utilizes HubSpot solutions to empower your business and maximize your potential. We help senior living communities accelerate tour requests and move-ins with customized strategies that attract new residents and drive growth.
Marketing Hub
We’ll work together to keep your customers engaged with customized strategies designed to increase move-ins and decrease the number of vacant rooms. We’re experts in the creation of targeted landing pages, personalized email marketing, and ad campaigns with content that speaks to potential residents and their families. Our team is highly skilled in Marketing Hub with expertise in integrating paid media tracking, creating lead nurture strategies, automating workflows, and building dashboards with Marketing Hub's wide array of reporting tools and traffic analytics.

Sales Hub
We help you increase move-ins and shorten your sales cycles. We support your sales team in streamlining communication, deepening relationships, and eliminating friction as they move prospects through the pipeline. Plus, we empower you to track the sales team's activity and forecast your expected revenue through deal management tools, document tracking, analytics and reporting tools, and faster response times through the integration of Gmail, Outlook, and Slack.
Web CMS
We leverage HubSpot Web CMS for your needs. Whether you want a fresh new website, or you'd like to create personalized and interactive web experiences such as virtual guided tours for potential residents, our team has the experience you need. Generate leads and drive conversions through engaging content, personalized experiences, SEO, performance tracking, and analytics.
Service Hub
Our team streamlines customer service for you and your team using different Service Hub tools, including a knowledge center, ticketing, a help desk, and resident surveys to evaluate customer satisfaction scores. By automating customer service workflows, you can respond to residents their families, resolving their issues faster and more efficiently.
Commerce Hub
We integrate Commerce Hub with other HubSpot and non-HubSpot solutions to create a comprehensive e-commerce strategy with robust capabilities including quotes, a product library, integrated checkout and payment, and more—from tour request to move-in.
Operations Hub
Integrating Operations Hub with existing senior living software such as WelcomeHome enables you to synchronize resident data and appointment scheduling, creating a seamless flow of information across the business. Establishing HIPAA-compliant systems is a must in the digital age because noncompliance can be costly in more ways than one. We help you craft a secure digital experience that's compelling and compliant, protecting resident privacy and your organization as a whole.
On-Site HubSpot Training & Workshops
On-site training and workshops are cost-effective, high-impact ways to ensure your team has the knowledge, skills, and tools they need to get the most value and performance from your HubSpot investment.
Paid Ads
For organizations that need to increase brand awareness or e-commerce revenue, our team understands the importance of return on ad spend (ROAS), cost per click (CPC), cost per acquisition (CPA) while focusing on getting the customer to complete the checkout process. We help you reach new levels of revenue growth with campaign optimization, data-driven decisions, and strategic targeted campaigns.

Inbound Marketing Recipes for Senior Living Marketers
Using inbound marketing to engage senior living customers isn’t exactly a piece of cake.
But with a few key inbound recipes, you can entice customers into your flywheel, ready to have a plate of whatever you’re cooking. Because your customers may first reach out to you in any of the different stages of their buying journey, we’ve created some senior living recipes to help you attract, engage, and delight.
B2B Senior Living Marketing Strategy—How We Do It
From discovery to launch, analytics, and actionable results, SmartBug has the industry knowledge and experience to help HubSpot’s senior living clients execute their vision with a proven portfolio of digital strategies that propel senior living businesses toward their goals faster and more efficiently. Our approach is flexible, powerful, and built for increasing leads, growing your revenue, and bolstering brand authority in the senior living industry.
Team Assignment
Work with experts who specialize in marketing for senior living companies.
By partnering with a team that understands the intricacies of the senior living industry, your team leverages SmartBug’s expertise to navigate seasonal and long sales cycles, effectively communicating the value of your service offerings to potential residents and their families.
Process Creation
Leverage SmartBug’s knowledge of senior living operations.
You need to engage and move in residents fast—but with so many senior living communities out there, it's hard to stand out in the crowd. Our expertise in the senior living industry establishes your brand as an innovative industry leader through persona-based content and campaigns that drive conversions.
KPI Definition
Define KPIs tailored to senior living objectives.
We conduct a thorough analysis of your brand and communities to better understand the nuances of your competition at the local and national levels. This preliminary discovery helps us launch ads that win clicks and business over competitors. Full service digital agencies and the senior living industry are an ideal match. Our comprehensive, data-driven approach to determining goal-oriented digital strategies that resonate most with your audience enables us to optimize your sales cycles and increase adoption rates so you can close top-quality leads faster.
Gap Identification
Identify gaps in the current digital strategy.
Identifying gaps in existing digital strategies means SmartBug knows which HubSpot solutions will optimize digital channels and tailor messaging to a senior living audience.
Strategy Implementation & Execution
Implement a mix of digital and traditional marketing strategies.
Our full service digital experts take your value proposition and develop a unique strategy using resident-related personas to guide content development and strengthen your organization's online presence, driving the number of move-ins you need. We create an ROI-driven strategy that is original, cost-effective, and data-backed to help your communities stand out.
See Results 🏆
Deliver tangible results.
A successful digital campaign strategy is driven by data. We analyze senior living metrics such as resident acquisition cost, average length of stay, resident satisfaction scores, and referral rates over time, evolving our efforts to ensure they're positively contributing to your bottom line.

Buyer Persona Kit for Your Senior Living Company
Whether you’re starting from scratch or evaluating existing customer demographics, this kit has everything you need.
Our Latest Senior Living Insights

Is HubSpot HIPAA-Compliant for Senior Living Companies?
HIPAA compliance is required for healthcare. Can your CRM ensure data privacy? Discover HubSpot’s HIPAA capabilities and how SmartBug supports senior living.
Read More
Senior Living Industry Average Benchmarks for Sales and Marketing Teams
Find out how HubSpot Benchmarks can help you refine your marketing strategy & compare your senior living business metrics to industry average metrics.
Read More
Marketing for Senior Living: Developing a Detailed Email Strategy Across Marketing and Sales
Learn how to optimize marketing for senior living communities, across not only your marketing efforts, but also using it as a sales enablement tool, is key to benefitting your bottom line.
Read More
Yes, We Have Our Own Senior Living Book
Saving Money on Senior Care: How to Make Aging Affordable
By Ryan Malone, Founder & Global CEO

Featured in ...
Why Digital Reputation Management Is Essential for Senior Living Communities
By Holly Koch, Director of Enterprise Strategy
If you are in the senior living industry, you’ve noticed a surge in tech-savviness among seniors and their families. The journey to finding the perfect senior living community unfolds online, often starting with research on communities and reviews to narrow down options.
Due to this digital shift, incorporating a reputation management strategy into your digital marketing playbook isn’t optional any longer—it’s a vital component of a thriving community.
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