We’ve got the expertise—and the accolades.
We’ve worked with manufacturing companies large and small. We’re also globally recognized experts in digital strategies, marketing automation, sales enablement, and more. From brand differentiation to demand generation, we deliver best-in-class digital strategies focused on the customer experience.
Case Studies
See All Case StudiesCustom HubSpot CRM Integration Aligns Revenue Teams by Increasing Data Visibility & Platform Usability
MW Components recruited SmartBug Media to increase platform usability and data visibility with a large-scale software migration and integration.
SmartBug Helps Client Realize Incredible Growth with Inbound Marketing
SmartBug executed an inbound strategy that helped one of the largest fastener supply warehouses in the U.S. grow organic traffic to its blog 3,388% in five months. Find out how.
Accelerating Traffic and Lead Growth by Launching an Inbound Marketing Strategy
Discover how SmartBug helped a piping system accessory manufacturer with a comprehensive, content-driven inbound marketing strategy that grew the company's organic traffic 408% year-over-year.
Creating a B2B Site with Fresh Branding for Steel Tube Manufacturer
Learn how SmartBug designed and built an easy-to-update, intuitive website that helped Superior Technologies grow its exposure to customers and solidify its brand experience.
Marketing Hub
We'll collaborate to keep your customers engaged through targeted landing pages, personalized email marketing, ad campaigns, content creation, and more. Our team is highly skilled in Marketing Hub with expertise in integrating paid media tracking, creating lead nurture strategies, automating workflows, and using the wide array of reporting tools and traffic analytics offered by Marketing Hub to assist in building dashboards.
Sales Hub
We’ll help you close deals faster by streamlining communication, deepening relationships, and eliminating friction as you move prospects through the pipeline. We'll show you and your team how to track sales team members' activity and forecast your expected revenue through deal management tools, document tracking, and analytics and reporting tools—plus, we can help integrate Gmail, Outlook, and Slack for faster response times.
Web CMS
Service Hub
Our team can help streamline your customer service using Service Hub's tools, including knowledge center, ticketing, help desk, and user surveys. By automating customer service workflows, you'll be able to respond to customers and resolve their inquiries faster and more efficiently.
Commerce Hub
We're here if you need help integrating Commerce Hub with other HubSpot solutions and creating a comprehensive e-commerce strategy with robust capabilities including quotes, product library, integrated checkout and payment, and order management—from order processing to fulfillment.
Operations Hub
On-Site HubSpot Training & Workshops
On-site training and workshops are cost-effective, high-impact ways to ensure you and your teams have the knowledge, skills, and tools you need to get the most value and performance from your HubSpot investment.
Paid Ads
For those seeking rapid brand awareness or aiming to boost e-commerce revenue, our team recognizes the significance of metrics like ROAS, CPC, and CPA alongside the primary goal of guiding customers through the checkout process. We can help you reach new levels of revenue growth with campaign optimization, data-driven decisions, and strategic, targeted campaigns.
Team Assignment
Work with experts who specialize in marketing for manufacturing companies.
By partnering with a team that understands the intricacies of the manufacturing industry, you can leverage SmartBug’s expertise to navigate complex sales cycles and effectively communicate the value of your products to potential customers.
Process Creation
Leverage SmartBug’s knowledge of manufacturing operations.
Our deep understanding of both HubSpot and the manufacturing industry allows SmartBug strategists to help you maximize HubSpot's features, benefits, and applications to craft marketing messages and campaigns that resonate with your target audience.
KPI Definition
Define KPIs tailored to manufacturing objectives.
Defining key performance indicators (KPIs) specific to the manufacturing sector helps manufacturers measure the effectiveness of their marketing efforts. Effective KPIs should include metrics related to market share, production efficiency, lead times, and customer satisfaction.
Gap Identification
Identify gaps in the current digital strategy.
We'll take a close look at your current digital strategies and identify ways to use HubSpot's solutions to optimize digital channels and tailor messaging for a manufacturing-oriented audience.
Strategy Implementation & Execution
Implement a mix of digital and traditional marketing strategies.
A customized blend of digital and traditional marketing approaches helps our manufacturing clients market to their customers where they are. For example, digital content marketing can educate your customers about complex products, and physical assets for trade shows and industry events can be used to strengthen relationships with distributors and dealers.
Results 🏆
Deliver tangible results!
Focusing on how marketing spend drives tangible results, such as increased sales, market share growth, and improved brand perception, can help you visualize the ROI of working with an agency with extensive manufacturing experience.
Inbound Marketing Quick Wins for Lead Generation in Manufacturing
Whether you make hardware, paper products, or appliances, creating content with the intent of lead generation for your manufacturing company can establish a more sustainable system for filling your funnel—without relying on short-term campaigns or events like trade shows.
Your Guide to Showcasing the Value Add of Channel Marketing for CMOs
Explore the power of channel marketing for CMOs to expand your business reach, scale quickly, and diversify your lead sources.
Read More
Marketing a Manufacturing Company to Reach the Right Buyers
A good manufacturing marketing plan is a difficult challenge. Learn how to narrow your scope and be nimble with the all-too-inevitable changes.
Read More
How to Build a Lead Nurture Strategy for Manufacturing Marketers
Manufacturing marketers: Learn how you can create and implement a targeted lead nurture strategy for both prospects and customers.
Read More
Featured In ...
Perfectly Timing a Sophisticated Sales Funnel
By Stephen Lackey, VP of Marketing
Time can often be the greatest adversary of sales teams in the manufacturing industry. Salespeople simply might not have enough time to pursue new leads while nurturing current leads and upselling existing customers.
Nevertheless, the pipeline of new customers needs to keep flowing. A sophisticated sales funnel, fueled by a partnership of sales and digital marketing strategies, not only produces a steady stream of leads but also can identify leads most likely to convert into profitable customers.
