We’ve got the healthcare expertise you want—and the accolades to prove it.
Our team has experience working with large healthcare companies and niche practices. We leverage our expertise in everything from achieving brand differentiation to delivering best-in-class digital strategies focused on the customer and patient experience to boost Healthcare Effectiveness Data Information Set (HEDIS) scores and Consumer Assessment of Healthcare Providers Survey (CAHPS) responses. Oh, and did we mention that we’re globally recognized experts in digital marketing, marketing automation, and sales enablement?
Case Studies
See All Case StudiesHubSpot CRM Cleanup and Standardization Enables Streamlined Sales and Marketing
Wanting to get an edge in the competitive EHR software market, Juno Health approached SmartBug Media for best-of-the-best marketing support. The Juno Health team tasked us with acting as their CRM administrator (or “CRM Sherpa,” as they came to call us), cleaning up their CRM to bring digital and hard copy sales activity records together, eliminate duplicates, and streamline workflows to support marketing and sales.
Salesforce to HubSpot Migration + Nextech Integration Helps a Cosmetic Surgery Practice Streamline Its Operations
SmartBug helped a rapidly expanding cosmetic surgery practice complete its HIPAA-compliant migration from Salesforce, integrate its electronic health record and customer relationship management systems, and lay the foundation to bring multiple current and future business units into a single HubSpot instance.
A Bold Inbound Strategy Gets a Bold Partner
SmartBug Media worked with a cosmetic surgery practice to create a new website, develop outstanding content, and make the most of HubSpot.
Breaking the Stigma of Opioid Use Disorder
The team at SmartBug worked on creating a new partnerships site from the ground up while adhering to branding guidelines to ensure the new microsite had the same look and feel as the client’s primary B2C website.
Marketing Hub
We work together to keep your customers engaged with targeted landing pages, personalized email marketing and ad campaigns, content creation, and more. Our team is highly skilled in Marketing Hub with expertise in integrating paid media tracking, creating lead nurture strategies that target a patient's procedure of interest, automating workflows, and building dashboards with Marketing Hub's wide array of reporting tools and traffic analytics.
Sales Hub
We help you support your clients by streamlining communication, deepening relationships, and eliminating friction as you move prospects through the pipeline. Plus, we guide your team on tracking their sales activity and forecasting their expected revenue through deal management tools, document tracking, analytics and reporting tools, and faster response times through the integration of Gmail, Outlook, and Slack.
Web CMS
We leverage HubSpot Web CMS for your needs. Whether you want a fresh new website, or you'd just like to create personalized and interactive web experiences for your patients such as virtual consultation options or videos, our team has the experience you need. Generate leads and drive conversions through engaging content, personalized experiences, SEO, performance tracking, and analytics.
Service Hub
Our team streamlines customer service for you and your team using Service Hub tools, including a knowledge center, ticketing, a help desk, and patient surveys. By automating customer service workflows, you can respond to patients and resolve their inquiries faster and more efficiently.
Commerce Hub
We're here if you need help integrating Commerce Hub with other HubSpot solutions. Create a comprehensive e-commerce strategy with robust capabilities including quotes, a product library, integrated checkout and payment, and order management from appointment scheduling to fulfillment.
Operations Hub
Integrate Operations Hub with existing healthcare systems, such as an ERP, to synchronize patient data and appointment scheduling, creating a seamless flow of information across the business. Establishing HIPAA-compliant systems is a must in the digital age because noncompliance can be costly in more ways than one. We help you craft a secure digital experience that's compelling and compliant, protecting patient privacy and your organization as a whole.
On-Site HubSpot Training & Workshops
On-site training and workshops are cost-effective, high-impact ways to ensure your team has the knowledge, skills, and tools to get the most value and performance from your HubSpot investment.
Paid Ads
For organizations that need to grow brand awareness or e-commerce revenue, our team understands the importance of return on ad spend (ROAS), cost per click (CPC), and cost per acquisition (CPA) while getting the customer to complete the checkout process. We help you reach new levels of revenue growth with campaign optimization, data-driven decisions, and strategic, targeted campaigns.
HIPAA and
HubSpot Integrations: Compliance Made Easy
Team Assignment
Work with experts who specialize in marketing for healthcare companies.
By partnering with a team that understands the intricacies of the healthcare industry, your team leverages SmartBug’s expertise to navigate seasonal and long sales cycles, effectively communicating the value of your products to potential patients and customers.
Process Creation
Leverage SmartBug’s knowledge of healthcare operations.
Our deep understanding of healthcare processes means that SmartBug strategists effectively communicate the features, benefits, and applications of HubSpot products. They craft marketing messages and campaigns that resonate with your target audience.
KPI Definition
Define KPIs tailored to healthcare objectives.
We conduct a thorough analysis of your brand to better understand the nuances of your competition at the local and national levels. This preliminary discovery helps us launch ads that win clicks and business over competitors.
Gap Identification
Identify gaps in the current digital strategy.
Identifying gaps in existing digital strategies provides the opportunity for SmartBug to utilize HubSpot solutions to optimize digital channels and tailor messaging to a patient-oriented audience.
Strategy Implementation & Execution
Implement a mix of digital and traditional marketing strategies.
Our full service digital experts take your value proposition and develop a unique strategy using patient personas to guide content development and strengthen your organization's online presence, driving the number of consultations you need. Our team also crafts a secure digital experience that's compelling and compliant, protecting patient privacy and your organization as a whole.
See Results 🏆
Deliver tangible results.
A successful digital campaign strategy is driven by data. We analyze metrics such as traffic, time on page, website search engine rankings, customer acquisition costs, retention rates, and consultations booked, evolving our strategies over time to ensure efforts are positively contributing to your bottom line.
Ultimate Content Marketing Checklist for Healthcare Marketers
HubSpot for Healthcare: Navigating Compliance with Confidence
Discover how healthcare orgs use HIPAA-compliant HubSpot to streamline systems, stay compliant, and improve patient engagement.
Read More
B2B Healthcare Inbound Marketing Programs: 5 Critical Components for Growth
Struggling to attract B2B healthcare customers? Learn the five critical inbound marketing components that drive sustainable growth in 2025.
Read More
How to Tell a Compelling Healthcare Brand Story: 3 Proven Strategies
Want to create a compelling healthcare brand story? Discover proven storytelling strategies that build trust, engage patients, and elevate your brand.
Read More
Featured in...
Ensuring HIPAA Compliance with Your Digital Marketing Communications
By Sandy Moore, Senior Director of Marketing Strategy
Everyone who works in the healthcare industry is familiar with the Health Insurance Portability and Accountability Act of 1996 (HIPAA), and ensuring compliance with these guidelines is a top priority for all healthcare organizations.
Balancing HIPAA compliance with effective marketing strategies can be very challenging without the right support, strategy, and technology. Let’s discuss the role of HIPAA in healthcare marketing and how to ensure compliance in digital communications.
