Leading Expertise in
HubSpot, Finance & FinTech
SmartBug is the HubSpot + finance full customer lifecycle agency you need.
SmartBug has a proven track record of helping B2B and B2C financial and fintech institutions grow revenue and marketing ROI using HubSpot throughout the full customer lifecycle. Because we're the world’s largest, most decorated HubSpot partner, you can feel confident bringing SmartBug to the table to provide intelligent, data-oriented strategy and execution by leveraging inbound marketing, demand gen, web design, paid media, PR, platform integrations, sales enablement, creative, and branding.
Schedule Time with a SmartBug Sales Team Member
Organizations are evaluating technologies and seeking to soar. We focus on maximizing your growth so you can truly grow the distance.
Hear from a Finance Client Using HubSpot:
Our Work
First State Community Bank (FSCB), a financial leader in the state of Missouri, engaged with SmartBug® to optimize existing content and increase blog subscribers to build visibility and trust, and to attract more customers.
Success is woven into our clients DNA.
Co-Founder, Visible Equity
Texas Dow Employees Credit Union
Valutrades
iQ Credit Union









We’ve got the expertise—and the accolades.
We’ve worked with large and small investment firms and wealth management clients. We’re also globally recognized experts in full-service solutions ranging from marketing and sales to customer success and beyond. From creating sales enablement strategies to implementing marketing automation and growth-driven web design, we deliver best-in-class digital strategies focused on increasing leads to drive revenue.
Case Studies
See All Case StudiesThe HubSpot expert a financial startup needed
Emles’ team members are skilled sales, marketing, and investment professionals—but needed additional help implementing a marketing and sales software platform prior to the launch of their business.

Community Bank Uses SEO and CRO to Increase Blog Views by 1,346%
First State Community Bank (FSCB), a financial leader in the state of Missouri, engaged with SmartBug® to optimize existing content and increase blog subscribers to build visibility and trust—and to attract more customers.

Solving a Reporting Problem That Seemed Unsolvable
SmartBug Media worked with 1st United Credit Union to overcome a reporting challenge with the institution’s third-party software and finally generated insightful, specific marketing data.

Providing Premier Real Estate Loans in California
When the Herzer Financial team first approached SmartBug Media, they were ready to revamp an outdated website and transform their online presence. Subtle animation, color overlays, and sleek navigation position Herzer as a professional yet approachable private lending partner.
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Finance & Fintech Services for Each Hub
The financial industry has unique revenue and marketing needs, and SmartBug is the right digital agency to enhance the customer lifecycle of HubSpot’s finance clients. With a cohesive center of excellence comprised of sound digital strategy, technical expertise, and a breadth of services, SmartBug utilizes HubSpot solutions to empower financial institutions in maximizing their potential. We’ve worked with large and small investment firms and wealth management clients. We’re also globally recognized experts in full service solutions ranging from marketing and sales to customer success and beyond.
Marketing Hub
We keep your customers engaged with customized strategies designed to increase account sign-ups and revenue. We’re experts in creating targeted landing pages and personalized email marketing or ad campaigns with content that speaks to potential customers. Our team is highly skilled in Marketing Hub with expertise in integrating paid media tracking, creating lead nurture strategies, automating workflows, and building dashboards with the wide array of Marketing Hub reporting tools and traffic analytics.

Sales Hub
We help increase sign-ups and develop strategic sales enablement practices so your marketing and sales teams convert the right leads at the right time and acquire more members. We support you by streamlining communication, deepening relationships, and eliminating friction as you move prospects through the pipeline. Plus, we empower you and your team to track sales team activity and forecast your expected revenue through deal management tools, document tracking, analytics and reporting tools, and faster response times through integrated Gmail, Outlook, and Slack.
Web CMS
We leverage HubSpot Web CMS for your financial institution, whether you want a fresh new website or personalized and interactive web experiences for your customers. Our team creates unique web experiences for financial institutions so that borrowers, brokers, investors, and contractors can easily find the solution they need. Generate leads and drive conversions through engaging content, personalized experiences, SEO, performance tracking, and analytics.
Service Hub
Our team streamlines customer service for you and your team using different Service Hub tools, including a knowledge center, ticketing, a help desk, and customer surveys to evaluate satisfaction scores. By automating customer service workflows, you can respond to customers and resolve or answer their queries faster and more efficiently, promoting upsells and customer renewals.
Commerce Hub
We integrate Commerce Hub with other HubSpot and non-HubSpot solutions to create a comprehensive e-commerce strategy with robust capabilities including quotes, a product library, integrated checkout and payment, and more—from account sign-up or member acquisition to renewal.
Operations Hub
Integrating Operations Hub with legacy or homegrown back-end systems to synchronize data is essential for financial institutions. We tie campaign clicks to successful outcomes such as customers opening a checking account, applying for a credit card, applying for a car loan, and so on, creating a seamless flow of information across the business. We not only clean up and organize your data but also take the time to understand your business and present options and solutions for what you need.
On-Site HubSpot Training & Workshops
On-site training and workshops are cost-effective, high-impact ways to ensure your team has the knowledge, skills, and tools to get the most value and performance from your HubSpot investment.
Paid Ads
For organizations that need to grow brand awareness or e-commerce revenue, our team understands the importance of return on ad spend (ROAS), cost per click (CPC), and cost per acquisition (CPA) while getting the customer to complete the checkout process. We help you reach new levels of revenue growth with campaign optimization, data-driven decisions, and strategic, targeted campaigns.
B2B & B2C Finance Marketing Strategy—How We Do It
From discovery to launch, analytics, and actionable results, SmartBug has the industry knowledge and experience to help HubSpot’s finance clients execute their vision with a proven portfolio of digital strategies that propel financial institutions toward goals faster and more efficiently. Our approach is flexible, powerful, and built for increasing leads. Grow your revenue, and bolster your brand authority in the finance industry.
Team Assignment
Work with experts who specialize in marketing for financial institutions.
By partnering with a team that understands the intricacies of the finance industry, you leverage SmartBug’s expertise in all things finance—from the promotional rates of CDs to loans to educating first-time homebuyers. We implement powerful automation so you can focus on what matters most: increasing ROI and delivering a stellar customer experience at every stage.
Process Creation
Leverage SmartBug’s knowledge of finance operations.
Our expertise in the finance industry helps establish your brand as an innovative industry leader through persona-based content and campaigns that drive clicks and sign-ups. Growth doesn’t just happen—you need the right resources. We work closely with you and your team to develop a foundational digital strategy that boosts organic traffic; increases customer conversion rates, upsells and renewals; and implements growth-driven design enhancements.
KPI Definition
Define KPIs tailored to finance objectives.
We conduct a thorough analysis of your brand to better understand the nuances of your competition at the local and national levels. Full service digital agencies and the finance industry are an ideal match. Our comprehensive, data-driven approach determines goal-oriented digital strategies that resonate most with your audience, enabling us to optimize your inventory ratio and produce strong sales.
Gap Identification
Identify gaps in the current digital strategy.
Identifying gaps in existing digital strategies provides the opportunity for SmartBug to utilize HubSpot solutions to optimize digital channels and tailor messaging to the right audience, achieving and maintaining compliance throughout.
Strategy Implementation & Execution
Implement a mix of digital and traditional marketing strategies.
Our full service digital experts take your value proposition and develop a unique strategy using personas to guide content development and strengthen your institution's online presence, driving the number of sign-ups and clicks you need. We’ll create an ROI-driven strategy that is original, cost-effective, and data-backed to make your financial institution stand out.
See Results 🏆
Deliver tangible results.
A successful digital campaign strategy is driven by data. We analyze and tie campaign clicks to finance metrics such as customer renewals, return on assets (ROA), loan-to-deposit ratios, and return on equity (ROE) evolving over time to ensure our efforts positively contribute to your bottom line.

Digital Marketing Bootcamp for Financial Services & FinTech Marketers
Want to secure more account signups, schedule more consultations, upsell existing customers, and drive revenue? Let us show you how to build trust in your financial organization with your target audience using inbound.
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