Discover SaaS expertise you can count on.
We’ve worked with enterprise B2B and B2C SaaS clients large and small—including startups. We’re globally recognized experts in the digital space. From building market awareness to increasing demand and pipeline generation, we weave together data that really matters, best-in-class marketing strategy, and flawless execution.
Case Studies
See All Case StudiesTrailblazing a Seamless Transition: A First-of-Its-Kind Salesforce to HubSpot Migration
SmartBug Media spearheaded a remarkable migration for a leading software business, transitioning its fragmented operations from Salesforce to HubSpot's Service Hub. Our team helped the company enjoy streamlined communications and truly enabled its teams to be on the same page—setting a new benchmark for efficiency and collaboration.
Delivering Versatile Services and Impressive Results
SmartBug and CallRail have been strategic technology partners for years. We recognized the capabilities of CallRail’s solutions and have been using them with some of our top clients. In turn, CallRail was well aware of SmartBug’s status in the world of inbound marketing.
Elevating Businesses with Digital Solutions
RCG Global Services approached SmartBug Media to design and develop a web presence that provides consistent content and design—plus value for their audience. The new website needed to establish authority and propel lead generation.
Marketing Hub
We work together to keep your customers engaged with targeted product pages, personalized email marketing or ad campaigns, content creation, and more. Our team is highly skilled in Marketing Hub, with expertise in integrating paid media tracking, creating lead nurture strategies, automating workflows, and building dashboards with Marketing Hub's wide array of reporting tools and traffic analytics.
Sales Hub
We help you increase trial and demo requests and shorten your sales cycles. We support your team to streamline communication, deepen relationships, and eliminate friction as they move prospects through the pipeline. Plus, we guide them in tracking sales activity and forecast their expected revenue through deal management tools, document tracking, analytics and reporting tools, and faster response times through the integration of Gmail, Outlook, and Slack.
Web CMS
We leverage HubSpot Web CMS for your needs. Whether you want a fresh new website or personalized and interactive web experiences, such as hyper-personalized trial and demo landing pages, our team has the experience you need. Generate leads and drive conversions through engaging content, personalized experience, SEO, performance tracking, and analytics.
Service Hub
Our team streamlines customer service for you using Service Hub tools, including a knowledge center, ticketing, a help desk, and customer surveys. By automating customer service workflows, you can respond to customer inquiries and resolve their issues faster and more efficiently.
Commerce Hub
We support you by integrating Commerce Hub with your existing tech stack and other HubSpot solutions to create a comprehensive e-commerce strategy. Enjoy robust capabilities including quotes, a product library, integrated checkout and payment, and product management from trial or demo request to product delivery.
Operations Hub
Maximize and optimize your tech stack to free up your valuable resources by saving time, maximizing your technology investment, reducing costs, and increasing revenue. Our team members are experts in helping SaaS clients sync and clean data while automating and optimizing data quality.
On-Site HubSpot Training & Workshops
On-site training workshops are cost-effective, high-impact ways to ensure your team has the knowledge, skills, and tools to get the most value and performance from your HubSpot investment.
Paid Ads
For organizations that need to grow brand awareness or e-commerce revenue, our team understands the importance of return on ad spend (ROAS), cost per click (CPC), and cost per acquisition (CPA) while getting the customer to complete the checkout process. We help you reach new levels of revenue growth with campaign optimization, data-driven decisions, and strategic, targeted campaigns.
Team Assignment
Work with experts who specialize in marketing for SaaS companies.
By partnering with a team that understands the intricacies of the SaaS industry, your team leverages SmartBug’s expertise to navigate seasonal and long sales cycles, effectively communicating the value of your products to potential customers.
Process Creation
Leverage SmartBug’s knowledge of SaaS operations.
Our deep understanding of SaaS businesses allows SmartBug strategists to effectively communicate the features, benefits, and applications of HubSpot products. They craft marketing messages and campaigns that resonate with your target audience.
KPI Definition
Define KPIs tailored to SaaS objectives.
We conduct a thorough analysis of your product and brand to better understand the nuances of the competitor landscape. Our team knows which metrics to focus on when it comes to SaaS businesses, including churn rate, unique page visitors (specifically to product pages), lead-to-customer rate, customer lifetime value (CLV), and customer acquisition cost (CAC)—to name a few.
Gap Identification
Identify gaps in the current digital strategy.
Identifying gaps in existing digital strategies provides the opportunity for SmartBug to utilize HubSpot solutions to optimize what isn’t working and develop new strategies that have worked for others in the industry.
Strategy Implementation & Execution
Implement a mix of digital and traditional marketing strategies.
Our full service digital experts take your product and its value proposition—along with the insights discovered during the preliminary discovery phases of KPI definition and gap identification—to develop a unique strategy for you. We launch ads that win clicks and business over your competitors, strengthen your organization's online presence, and drive the number of demo requests you need.
See Results 🏆
Deliver tangible results
A successful digital campaign strategy is driven by data. We analyze previously scoped goals and look at metrics such as traffic, time on page, website search engine rankings, customer acquisition costs, retention rates, and demos or trials booked, evolving our strategies over time to ensure efforts are positively contributing to your bottom line.
Digital Marketing Bootcamp for SaaS Marketers
5 Closed-Loop Marketing Metrics You Should Be Reporting and Why They Matter
Learn what closed-loop marketing is and which closed-loop marketing metrics your team should report on if you want to boost your marketing ROI.
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4 Ways to Measure the Lifetime Value of Your Customers
Wondering how to measure the lifetime value of your customers? Here are four ways to do it with industry-specific examples.
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Upselling and Cross-Selling: How to Offer More Value to Your Customers Through Automation
Discover how automation supercharges upselling, cross-selling, and renewals, transforming your sales strategy and enhancing customer relationships.
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