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Leading Expertise in
HubSpot & Franchises

SmartBug is the HubSpot + Franchise full customer lifecycle agency you need.

SmartBug has a proven track record of helping franchises grow revenue and marketing ROI using HubSpot throughout the full customer lifecycle. Because we're the world’s largest, most decorated HubSpot partner, you can feel confident bringing SmartBug to the table to provide intelligent, data-oriented strategy and execution by leveraging inbound marketing, demand gen, web design, paid media, PR, platform integrations, sales enablement, creative, and branding.

Schedule Time with a SmartBug Sales Team Member

Organizations are evaluating technologies and seeking to soar. We focus on maximizing your growth so you can truly grow the distance.

Hear from Our Franchise Clients:

 

A lot of times, vendors that we work with are really hands-on in the beginning. And then, once the sale happens, it takes days to get a response from whoever you are supposed to go to with questions. But with [SmartBug], there are so many times where I feel like I haven't even moved away from my email inbox, and I already have a response.
Katie Belling
Director of Marketing & Branding, Two Maids

The Results

Breaking Records, Not the Bank: Two Maids' Journey to Lower Costs and Higher Leads for Franchisees

SmartBug Media tackled rapid expansion and campaign management hurdles for Two Maids, enhancing lead generation and reducing costs across all franchises.

37%
increase in leads per location
17%
drop in Google Ads cost per lead
14%
new locations
Two Maids Sucess metrics
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Franchise Services for Each Hub

As a leader in franchise marketing, SmartBug is the right digital agency to enhance the customer lifecycle of HubSpot’s franchise clients. With a cohesive center of excellence comprised of sound digital strategy, technical expertise, and a breadth of services, SmartBug utilizes HubSpot solutions to empower franchises to maximize potential and grow their brand at a local level. We work with more than 800 franchisees across 15 brands, large and small. We’re also globally recognized experts in full service solutions ranging from marketing and sales to customer success and beyond.

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Marketing Hub

We work together to keep your customers engaged with customized strategies designed to build brand awareness and grow revenue. We’re experts in lead generation, developing brand cohesion across franchise networks, as well as driving awareness and launching new franchises. Our team is highly skilled in Marketing Hub, with expertise in integrating paid media tracking, creating lead nurture strategies, automating workflows, and building dashboards with Marketing Hub's wide array of reporting tools and traffic analytics. 

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Sales Hub

We help deliver a steady flow of quality leads to your network, drive sustained revenue, and keep your franchisees satisfied. We support you by streamlining communication, deepening relationships, and eliminating friction as you move prospects through the pipeline. Plus, we guide you in tracking your sales team's activity and forecast your expected revenue through deal management tools, document tracking, analytics and reporting tools, and faster response times through the integration of Gmail, Outlook, and Slack. 

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Web CMS

We leverage HubSpot Web CMS for your needs. Whether you want a fresh new website, or you'd like to create personalized and interactive web experiences, our team helps you speak to your customers with a single, unified voice across all platforms and locations. We streamline the process of building credibility and trust through engaging content, personalized experiences, SEO for each franchise location, performance tracking, and more. 

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Service Hub

Our team streamlines customer service for you with different Service Hub tools, including a knowledge center, ticketing, a help desk, and customer surveys. By automating customer service workflows, your team can respond to customer inquiries and resolve issues faster and more efficiently.

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Commerce Hub

We support you and your network by integrating Commerce Hub with your existing tech stack and other HubSpot and non-HubSpot solutions to create a comprehensive e-commerce strategy. Take advantage of robust capabilities including quotes, a product library, integrated checkout and payment, and product management.

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Operations Hub

Maximize and optimize your tech stack to free up your valuable resources, save time, maximize your technology investment, reduce costs, and increase revenue. Our team members are experts in helping franchises sync and clean data, automate processes, and optimize data quality. 

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On-Site HubSpot Training & Workshops

On-site training and workshops are cost-effective, high-impact ways to ensure your team has the knowledge, skills, and tools they need to get the most value and performance from your HubSpot investment. 

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Paid Ads

For organizations that need to grow brand awareness or e-commerce revenue, our team understands the importance of return on ad spend (ROAS), cost per click (CPC), and cost per acquisition (CPA) while getting the customer to complete the checkout process. We help you reach new levels of revenue growth with campaign optimization, data-driven decisions, and strategic, targeted campaigns.

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B2B & B2C Franchise Marketing Strategy—How We Do It

From discovery to launch, analytics, and actionable results, SmartBug has the industry knowledge and experience to help HubSpot’s franchise clients, whether they’re emerging, growing or established brands. Boost your bottom line with a proven portfolio of digital strategies to propel your organization toward goals faster and more efficiently.

Step 1

Team Assignment

Work with experts who specialize in marketing for franchises.

By partnering with a team that understand the intricacies of the franchise market, your team leverages SmartBug's expertise from working with more than 800 franchisees across 15 brands. Build your business through our lead generation services, brand awareness, paid media, and more.

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Step 2

Process Creation

Leverage SmartBug’s knowledge of franchise operations.

Our expertise in the franchise industry helps establish your brand as an industry leader through persona-based content and campaigns. Expand your networks and increase revenue with a consistent flow of local, high-quality leads. 

Step 3

KPI Definition

Define KPIs tailored to franchise marketing objectives.

We conduct a thorough analysis of your brand to better understand the nuances of your competition at the local and national levels. Full service digital agencies and franchises are an ideal match. Our comprehensive, data-driven approach determines the goal-oriented digital strategies that resonate most with your audience, enabling us to optimize your brand’s presence.  

Step 4

Gap Identification

Identify gaps in the current digital strategy.

Identifying gaps in existing digital strategies provides the opportunity for SmartBug to utilize HubSpot solutions to optimize digital channels and tailor messaging to the right audience, maintaining your vehicle for franchisee revenue growth with regular testing and optimization.

Step 5

Strategy Implementation & Execution

Implement a mix of digital and traditional marketing strategies.

A successful digital campaign strategy is driven by data. Our team of certified experts understands that every franchise is unique. We dive deep to understand your goals, and we aim to deliver steady, predictable results to boost your bottom line.

Step 6

See Results 🏆

Deliver tangible results.

Focusing on how marketing spend drives tangible results—such as increased sales, market share growth, and improved brand perception—can help you visualize the ROI of working with an agency that has extensive franchise-related experience.

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Mastering Lead Generation A Comprehensive Guide for Franchisor Marketing

Mastering Lead Generation: A Comprehensive Guide for Franchisor Marketing

Multilocation marketing and local advertising require specialized approaches to connect with diverse audiences across different geographic areas. Moreover, modern challenges such as changing consumer behaviors and intense competition demand innovative solutions from franchisors. Not to worry—we've got you covered! With our expert guidance, you'll have all the tools you need to establish predictable lead generation and stay ahead in your market. 

Download Our Guide

Our Latest Franchise Marketing Insights

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How to Utilize Personalized Customer Data for Franchise Marketing

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Success Stories: How a Franchise Marketing Agency Drives Growth

See how recruiting a franchise marketing agency like SmartBug can help scale your franchise network and grow your brand beyond a handful of locations.

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Our Technology Partners