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Marketo

Learn how our proven Intelligent Inbound® marketing strategies and campaign execution help maximize your Marketo investment and grow your revenue.
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We've Got Your Back

Our marketing experts understand exactly how tricky and resource-intensive it can be to get the most out of your digital marketing automation platform. We'll help you save time and grow revenue with Intelligent Inbound® marketing strategies and execution tailored specifically for Marketo.
  • More Qualified Leads
    Attract more MQLs and SQLs through targeted, compelling, and personalized marketing programs.
  • Higher Conversion Rates
    Yield better conversion rates across all stages of the Buyer’s Journey and customer happiness programs.
  • Trusted Reporting
    Build trusted and predictable marketing funnels you can count on and invest against.
  • Increase ROI and Revenue
    Sell more to your biggest fans, reach influencers, and cultivate stronger relationships.
  • Enhance Your InvestmentGet more from Marketo by integrating marketing automation across channels.

Marketo Services

Learn how SmartBug Media® can help optimize and accelerate your Marketo investment.
marketo-services-supercharge-lead-generation

Supercharge Lead Generation

We fully unlock Marketo’s powerful technology to boost lead generation for your business.

Mastering the bells and whistles of any platform is hard work. Our Marketo experts will help you increase demand and pipeline generation by determining where your customers are coming from and developing effective strategies for engaging them.

marketo-services-maximize-impact-of-your-content-marketing

Maximize the Impact of Your Content Marketing

Educate, engage, and entertain customers and prospects alike with a steady stream of creative content that converts.

We’ll ensure the right people find your content at the right time in order to position your company as a subject matter expert, enhance brand awareness, and, ultimately, generate more high-quality leads.

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Use Analytics to Make the Best Decisions

In the age of data, you shouldn’t have to make major decisions based on gut instinct.

We’ll help you combine leading analytics and reporting tools with Marketo's suite so you can understand the big picture, invest time and resources with confidence, and make the biggest splash.

marketo-services-implement-robust-account-based-marketing-strategies

Implement Robust Account-Based Marketing Strategies

Connect with prospects on a deeper, more personal level—and close more deals.

We’ll help you use Marketo to launch intelligent and personalized ABM strategies that will enable you to invest your resources more strategically and boost ROI.

marketo-services-develop-winning-website-strategy

Develop a Winning Website Strategy

Success takes more than throwing content onto your website and hoping the right people see it. It starts with crafting a strategic website plan that’s aligned with your company’s goals.

Not sure what your strategy should look like? No problem. Our team is ready to help you develop a successful and customized plan for achieving your goals.

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Scale with Automation

There are only so many hours in a day. The more free time you have, the bigger your impact will be.

Our team will help you leverage Marketo’s powerful automation tools to the fullest extent. By streamlining the most critical marketing activities—including lead generation, segmentation, and customer lifecycle marketing—your team will have more time to build persuasive and effective campaigns.

Our Approach

Mastering a powerful automation platform can be a challenging endeavor—but it doesn’t have to be. Our team will work with you every step of the way to get the most out of your Marketo investment.

Learn Your Business


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We start by taking a deep dive into your digital presence, target customers, and goals to develop a personalized Intelligent Inbound Marketing Playbook. We’ll tell you what needs to be done and how we can work together to get the results you want.

Plan and Be Nimble


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We’ll develop a concise yet comprehensive rolling 90-day plan so you know what to expect every step of the way. This plan is transparent and flexible to respond to fluctuating markets, new product needs, marketing changes, and anything else that comes your way.

Execute Flawlessly


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We’ll take care of as much or as little as you’d like, leveraging our industry-leading best practices and know-how to deliver high-quality results in a predictable, repeatable fashion.

Use Data to Optimize


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Your goal is our goal: to understand how campaigns are performing so we can turn data into actionable next steps. We’ll closely monitor campaign performance and use the data to refine our strategies to yield the biggest benefits.

See Who We've Helped

Cloud Velox

See how you can accelerate your revenue growth, drive demand generation, and multiply your ROI by maximizing your Marketo investment.

Read Case Study

Increase digital marketing leads

+540%

INCREASE IN VISITORS FROM SOCIAL

+2422%

What our clients say
Lindsay Burns Rothlisberger

We have been incredibly impressed with their (SmartBug’s) professional, ambitious and creative team members. They have helped us with ABM strategy, webpage dev support, email nurture support, blog SEO and optimization — the list goes on. Having them on a retainer has been a lifesaver for us.”

Lindsay Burns Rothlisberger

UNiDAYS

Justin Winthers

We're a small startup and we took a leap of faith to hire a firm of this caliber. It was totally worth the investment. Not only did we have a six-figure launch in our first month, but we quintupled our customer acquisition goal.”

Justin Winthers

Hoozip

Leatitia Pertuis

SmartBug is everything you need in a partner: they are fast, efficient and reliable. We launched two bilingual and fully optimized inbound websites in less than three months. What could have been a very stressful experience was, in fact, an amazing collaboration with a very competent and dedicated team.”

Leatitia Pertuis

PetalMD

Jason Hoenich

We're a startup with a great brand, and the SmartBug team have jumped in and began getting us straightened out. The playbook process is completely worthwhile as the results begin to show themselves once implemented. Their team is transparent, communicative, direct, and extremely enjoyable to work with on a weekly/daily basis.”

Jason Hoenich

Habitu8

Adriana Villasenor

SmartBug's commitment to deliver the best quality results in a short period of time is unrivaled. They are honest, sharp and focused — an invaluable resource for anyone in need of top-notch, future-proofed marketing support.”

Adriana Villasenor

BlueVoyant

Marketo Resources

SmartBug’s Full-Service Expertise Delivers a Full Range of Success

Read Case Study

Microsite Highlights Dynamic Eagle's Flight Corporate Events

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Latest Marketo Insights

How to Use Snippets in Marketo

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A Guide to Using Dynamic Content in Marketo

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Three Tips for Marketo Account-Based Marketing

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Ready to win?

Let’s Talk

“We're a startup with a great brand, and the SmartBug team have jumped in and began getting us straightened out. The playbook process is completely worthwhile as the results begin to show themselves once implemented. Their team is transparent, communicative, direct, and extremely enjoyable to work with on a weekly/daily basis.”

Jason Hoenich, Habitu8

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