Strategy

A strategic roadmap to winning with digital marketing.

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Our approach

Devise a C-level roadmap to maximize results

Just like when you watch yourself on camera, seeing your digital marketing program from the outside isn’t always pretty. But a 360-degree view, flaws and all, allows us to develop a growth marketing playbook that exploits advantages and fortifies vulnerabilities.

  • Goal alignment Goals, strategy, and execution are all aligned to maximize digital marketing results.
  • Prioritized opportunities Opportunities and their expected benefits are ranked by priority.
  • Action plan Based on business impact, your action plan gives you a clear starting point.
  • 90-day calendar We lay out and maintain a 90-day execution calendar to ensure accountability.
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Complete a gap analysis across all digital tactics

Our Digital Impact Scorecard is a comprehensive look at how your business is doing in the digital space and how it can improve. This ultimately forms the backbone of your business because when each team and each individual understands where you want to go, why you need to get there, and how you’re going to do it, you win big.

  • Technology assessment Understand how technology across sales and marketing impacts customers so you know where to focus assets.
  • You vs. best practices Pinpoint where your inbound, digital, social, and paid media tactics fall short of industry standards and your goals.
  • SEO evaluation See how your search engine optimization stakes up in the market and where you can improve.
  • Reputation valuation Understand your authority and influence and how to leverage it.
  • Sales/marketing alignment Speed sales cycles and enhance lead quality by getting these departments on the same page.
  • Platform inquiry Ensure you are using the correct sales and marketing technology to pursue your goals.

Know your customers (and how to influence them)

Cutting through the clutter and establishing what’s important (and what’s not) to your customers is necessary to growing your business. Instead of chasing ineffective paths, our persona and buyer’s journey workshop ensures you focus your efforts and resources on what’s going to work.

  • Deep research Get to know your customers’, prospects’, and stakeholders’ needs and pain points.
  • Buyer's personas Know who your customers are, what their buyer’s journey looks like, and how to optimize the journey for results.
  • Behavior analysis Understand how your users behave and what visitors are looking for on your website.
  • Content opportunities We map out ways to create consumable content based on the largest customer needs.
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Understand your competition

In order to move forward in your market—without taking two steps forward and one step back—you’ve got to understand the strengths, weaknesses, opportunities, threats (SWOT) to not only your company, but your competitor's. Our competitor SWOT analysis gives you an effective strategy for moving your business forward.

  • In-depth competitor reviewGet to truly know your competitors and their digital position.
  • Reverse engineerBy understanding where your competition succeeds, you can provide a superior offering.
  • Capitalize on weaknessKnowing where your competition lacks allows you to provide customers with a product or service that fills that void.
  • Sustain your advantageWe’ll provide recommendations on how to create and maintain a digital advantage.

Partner with seasoned strategists

Our digital strategists are an award-winning team with extensive client-side experience. They understand where you’re currently at in the marketplace and can help you get you where you want to go.

  • Goal planningA guided goal-planning workshop serves as the foundation for your business strategy.
  • Integrated approachFrom product launch to sales opportunities, our strategist take a holistic look at your organization.
  • Expert recommendationsRecommendations for moving your business forward reflect the expertise of the entire SmartBug team.
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Build a comprehensive, custom Growth Marketing Playbook

For all of our clients, we create a comprehensive and custom inbound marketing plan. It’s the result of a variety of discovery calls with members of your team, a deep dive into your business, a gap analysis of your current marketing and recommendations for your initial campaigns.

  • Deep dive A systematic approach to gain a 360 view of your business.
  • Gap analysis Pinpoint strengths, as well as areas for improvement.
  • Strong foundation Identify how best to accelerate your business goals.
  • 90-day plan A week-by-week plan of campaign recommendations.

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Our industry partners

What our clients say

Their thinking is so strategically focused that there is no question that they know what they are doing.”

Chris Harper

The Arbor Company, VP Communications

SmartBug completely changed the course of our marketing strategy.”

Sarah Thosen

MyRounding, Marketing Manager

We have experienced incredible results from their SEO optimization, social strategies/tips, and full on campaigns. We could not have asked for a better marketing strategist.”

Jonathan Higgins

Health Data Vision, Social Media Manager