Welcome to SmartBug on Tap. In this episode, "Strategic Spending: AgeTech GTM Strategies for Paid Media Success," SmartBug's Senior Sales Executive Tonia Speir and Director of Paid Media Briana Greer dive into how AgeTech companies can build effective, ROI-driven paid media campaigns—even with a lean marketing budget.
Explore how to prioritize platforms, optimize spend, and avoid common pitfalls in early go-to-market (GTM) efforts. Whether you’re targeting adult children, seniors, caregivers, or B2B buyers such as healthcare professionals or senior living execs, this conversation offers a blueprint for smarter advertising decisions.
📚 What You’ll Learn:
- When AgeTech companies should invest in paid media (and what to do first)
- How to avoid budget-wasting ad campaigns with poor landing pages or unclear messaging
- The top paid channels for each stage of the funnel
- How to segment audiences such as adult children, caregivers, and physicians
- The power of remarketing and first-party data for long-term ROI
- How to use frequency caps, budget pacing, and A/B testing to stay lean and effective
- The recommended starting budget ($5K per month) and what it should deliver
💡 Key Highlights and Moments
[00:14] Why paid media isn’t a quick win (and what it is)
[02:38] The importance of defining campaign goals before launching
[05:07] What makes a landing page effective (and what causes people to bounce)
[06:38] Prioritizing channels for awareness versus lead generation
[08:57] How to approach GTM if you're targeting both B2B and B2C
[10:36] The power of influencer marketing in senior tech
[13:23] How to plan a $5,000 per month paid media budget
[16:23] What remarketing is and how to use it effectively
[19:40] The keyword strategies for short versus long-tail terms
[22:21] How to pass HubSpot data back to ad platforms for better optimization
[24:53] Low-cost A/B testing tips for startups [26:23] Which KPIs matter most by funnel stage
[28:30] Top tips for avoiding rookie mistakes in paid media
🚀 Ready to Scale Your AgeTech Company?
👉 Contact SmartBug: https://www.smartbugmedia.com/contact-us
👉 Contact Tonia: tspeir@smartbugmedia.com
👉 Contact Briana: bgreer@smartbugmedia.com
Relevant Resource