Dive into the concept of second-brain systems—how to use custom GPTs (in ChatGPT) and Gems (in Gemini) to scale your marketing team’s productivity, eliminate repetitive tasks, and streamline onboarding, content creation, paid media, and more.
📚 What You’ll Learn
- What a second brain is (and why marketers need one)
- How to build your own custom GPT or Gem
- What to feed your second brain to get great outputs
- Real SmartBug use cases
- Tips for maintenance, security, and future-proofing your setup
🔑 Key Highlights & Timestamps
[00:00] Intro: Why second brains are changing how marketers work
[03:10] What is a second brain in marketing and AI?
[05:00] ChatGPT vs. Gemini: What makes a “second brain” different from on-the-fly prompting
[07:50] Eliminating information silos and dusty data
[10:55] ⚠️ AI Safety Disclaimer
[11:00] Step by step: How to build a custom Gem (Gemini)
[14:15] How to program user experiences into your Gem
[16:00] What kinds of data to include in your second brain
[18:55] How technical do you need to be? (Spoiler: Not at all!)
[20:25] SmartBug example: SME interview prep GPT
[22:40] Fun side note: Naming your GPTs
[24:30] Where second brains save time and increase quality
[29:30] Use cases beyond content: Paid media, reporting, onboarding
[30:30] What not to offload to AI
[31:15] Best practices and maintenance tips
[34:50] Who should “own” a shared Gem or GPT on your team?
[36:40] Common mistakes to avoid
[38:00] What’s next for second brain systems
[40:15] Skills marketers should start building now
[42:55] Final thoughts: Adding human connection back in
🔗 Want to Connect?
👉 Contact SmartBug: www.smartbugmedia.com/contact-us
👉 Contact Julia: jbye@smartbugmedia.com
👉 Contact Rebecca: rcorgan@smartbugmedia.com
Relevant Resources