In this episode of SmartBug on Tap, SmartBug's VP of Marketing Paul Schmidt and Senior Director of Channel Sales dive deep into how healthcare organizations can leverage HubSpot to modernize their marketing, sales, and service operations while staying compliant with ever-evolving healthcare regulations, including HIPAA. Whether you’re a marketing leader, IT stakeholder, or operations exec in healthcare, this conversation is packed with insights on how to reduce tool sprawl, improve visibility, and scale securely with HubSpot.
[00:00] Introduction – Why compliance is a top concern for healthcare organizations
[01:32] Why healthcare orgs are increasingly adopting HubSpot in 2024
[03:15] What HubSpot’s HIPAA compliance actually means (and what it covers)
[05:27] How to securely build forms and store PHI in HubSpot
[07:10] Real-world success story: medical device company implementation
[09:22] Common challenges healthcare teams face with legacy systems
[11:08] How HubSpot integrates with EHR/EMR platforms like Epic and Athena
[13:40] Permissioning and user access controls for HIPAA compliance
[15:55] Best practices for implementing HubSpot in a healthcare environment
[17:45] What to look for in a healthcare-savvy HubSpot partner
[20:12] Success metrics: how healthcare orgs measure the impact of HubSpot
[22:34] Final thoughts on reducing tool sprawl and improving organizational visibility
👉 Contact SmartBug: https://www.smartbugmedia.com/contact-us
👉 Contact Paul: pschmidt@smartbugmedia.com
👉 Contact Casey: cpeddicord@smartbugmedia.com