The senior tech industry is rapidly growing, with new innovations designed to improve the lives of older adults, care partners, and healthcare providers. But how do you successfully market and sell senior tech solutions to a diverse audience that includes seniors, adult children, and healthcare professionals?
[00:10] Introduction to AgeTech and the unique complexity of its target audience
[00:57] What is AgeTech? Definition and industry overview
[02:00] Misconceptions about older adults and technology adoption
[04:10] Core challenges faced by seniors and caregivers: accessibility, trust, and loneliness
[06:50] Go-to-market segmentation: seniors, adult children, and healthcare providers
[08:50] Decision-makers and tailoring messaging to each audience
[11:44] Differentiating your brand in a crowded AgeTech market
[15:18] Channel strategy: where and how to reach older adults and their families
[17:38] Distribution strategy: D2C vs partnerships with senior living and healthcare orgs
[19:20] Pricing strategies and value framing for emotional vs. practical buyers
[20:57] Boosting product adoption and long-term stickiness
[22:46] Sales enablement: tailoring communication for seniors and caregivers
[24:59] Metrics that matter: adoption, engagement, satisfaction, and word-of-mouth
[26:57] Final advice: why trust, clear messaging, and experience are the keys to scaling
If you're working in senior tech, digital health, or healthcare marketing, this episode is for you!
Let’s put together a go-to-market strategy and find the right systems and technology for your growth.
👉 Contact SmartBug: https://www.smartbugmedia.com/contact-us
👉 Contact Paul: paul@smartbugmedia.com
👉 Contact Tonia: tspeir@smartbugmedia.com