To Cluster or Not: How to Prioritize Your SEO Efforts

Thursday, February 27, at 10 a.m. PST // 1 p.m. EST.

Topic clusters, pillar pages, 10x content (aka content that is 10 times better than the best result currently found in search results for a specific topic)… Which SEO approach is right for your business?

Over the last few years, you’ve likely heard about pillar pages and a cluster-based approach to structuring your content. For some organizations, this route can lead to an explosion in SEO traffic and conversions. For others, you may get more bang for your buck by focusing elsewhere.

In this educational webinar, you’ll learn:

  • When it makes sense to introduce topic clusters and pillar content into your SEO game plan
  • How to prioritize topics based on your business goals
  • Where to begin with a topic cluster approach to SEO

Fill out the form to join us on Thursday, February 27, at 10 a.m. PST // 1 p.m. EST.

Paul Schmidt
About the presenter

Paul Schmidt is a strategist at SmartBug Media®. He works with clients on SEO, analytics, lead generation, sales enablement, customer success, and inbound marketing strategy. He previously worked at HubSpot, helping develop inbound strategies for over 200 clients. His past clients include: Travelers Insurance, Unilever, and the SABIAN Cymbal Company. Paul studied percussion in Las Vegas and got his MBA in marketing in Boston.