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HubSpot + SmartBug Webinar

CRM Showdown: HubSpot vs. Salesforce for AI-Driven Revenue Growth

Originally aired on September 25, 2025

As AI reshapes how revenue teams operate, your CRM will either be your greatest advantage—or your biggest obstacle. In this webinar, we’ll break down how HubSpot and Salesforce stack up across usability, scalability, and AI-powered execution—without the vendor bashing.

Whether you're currently using Salesforce or just comparing options, this session will give you a clear framework for choosing the right CRM to power fast, AI-enabled growth across your organization.
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A Clearer CRM Conversation, Powered by AI

This isn’t your typical “pick a side” showdown. It’s a vendor-neutral, strategy-first look at how HubSpot and Salesforce actually stack up in a modern, AI-powered revenue environment. You’ll learn:

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 🤔 Why usability is winning over complexity

See how AI is shifting CRM priorities from “powerful but complex” to “fast and flexible”—and why that matters for scaling teams.

 🔄 What Salesforce-to-HubSpot migration really looks like

We’ll bust myths around data loss, timelines, enterprise readiness, and team adoption—and show you how certified partners accelerate the switch.

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 🤖 How each platform handles AI execution

From Breeze Studio and Copilot to Einstein and GPT, get side-by-side use cases for sales, RevOps, and content teams—with speed-to-impact in mind.

 🔐 What matters for scale: integrations, security, and control

Learn how both platforms handle SSO, audit trails, user roles, and external integrations—plus why HubSpot is now enterprise-ready by default.

What

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What to Expect

  • A fast-paced, vendor-neutral comparison
    No shade, no sales pitches—just a clear, side-by-side look at HubSpot and Salesforce in action

     

  • Myth-busting, not marketing
    We’ll tackle common Salesforce-to-HubSpot migration myths head-on, with real timelines, screenshots, and adoption stats.

     

  • Actionable frameworks and free tools
    Get a TCO calculator, AI Maturity Diagnostic, and migration roadmap to guide your next CRM decision.

     

  • A strategic, C-suite-ready discussion
    This isn’t about feature checklists—it’s about how your CRM enables speed, scale, and outcomes.

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Platform Expertise Meets Practical Know-How

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HubSpot

HubSpot is an AI-powered customer platform that unifies your marketing, sales, and service tools—helping you grow faster by focusing on what matters most: your customers.
SmartBug

SmartBug

SmartBug Media is a full-service agency and AI solutions partner that helps you unlock the full power of HubSpot—from marketing and sales to RevOps and web development—so your entire business can grow smarter and faster.

Your Hosts

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Casey Peddicord

Senior Director of Channel Sales (HubSpot)
SmartBug


Casey provides strategic leadership in channel sales at SmartBug Media, bringing over 15 years of experience scaling CRM implementations and revenue growth across enterprise and mid-market organizations. A former HubSpot team member, Casey has helped onboard hundreds of North American companies onto HubSpot, blending deep technical knowledge with an empathetic, coaching-oriented leadership style.

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Sarah Affleck

Enterprise Sales Manager
HubSpot

As an Enterprise Sales Manager at HubSpot, Sarah partners with visionary business leaders to scale their organizations using the #1 CRM platform. Known for exceeding targets and delivering measurable growth, Sarah combines a deep understanding of sales strategy with a passion for empowering teams to adopt innovative, AI-powered solutions that bridge the gap between technology and business outcomes.

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Ben Conte

Senior Product Marketing Manager
HubSpot

Ben leads competitive marketing strategy at HubSpot for their AI, Marketing, Content, and Service Hub products. He has a deep understanding of the CRM and MarTech landscape, the typical tech stack challenges businesses face, and the unique benefits HubSpot offers. He's also has rich experience helping companies develop competitive marketing programs that differentiate them in the market and improve sales win rates.

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More Resources

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HubSpot vs. Salesforce: How to Choose the Right CRM Platform for Your Business

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