AI is changing the content game—but how do writers keep their creativity, voice, and humanity intact? In this episode of SmartBug on Tap, host Julia Bye chats with SmartBug copywriter Rebecca Corgan about how content creators can embrace AI tools like ChatGPT and Gemini without compromising authenticity. From overcoming blank-page syndrome to building powerful second-brain workflows, Rebecca shares how she integrates AI into her writing process—without letting it take over. Learn where AI shines, where it falls short, and how to strike the right balance between efficiency and originality. Whether you're a writer, marketer, or ops leader curious about the future of AI-powered content, this episode is packed with insights you won’t want to miss.
📚 What You’ll Learn
- How writers use AI tools for ideation, drafting, and content scaling
- Why iteration is key to making AI outputs usable
- Where AI tends to fall short—and how to edit out the "AI-isms"
- How SmartBug is building responsible AI practices into workflows
- Tips to keep your voice and brand intact when using AI for content
🔑 Key Highlights & Timestamps
[00:13] Intro to the Episode
[01:22] Meet Rebecca Corgan
[02:43] Best Use Cases for AI in Content Writing
[05:21] Beating Blank-Page Syndrome
[07:18] What AI Does Well
[08:57] What AI Still Gets Wrong
[10:25] Why Great Prompts Matter
[12:23] Iteration is Everything
[15:29] When AI Helped (and When It Hurt)
[19:17] Rebecca’s Framework for Using AI
[21:24] Brainstorm Partner vs. First Drafter
[25:43] Top 3 AI Mistakes Writers Make
[29:47] Fact-Checking and Gut-Checking AI Outputs
[32:04] The Plagiarism Problem
[33:25] The Ethical Line: Keep Humans at the Center
[37:21] Favorite Tools, Prompts, and Workflows
[40:15] Final Takeaway
🔗 Want to Connect?
👉 Contact SmartBug: www.smartbugmedia.com/contact-us
👉 Contact Julia: jbye@smartbugmedia.com
👉 Contact Rebecca: rcorgan@smartbugmedia.com
Relevant Resources