Tool Kit

Senior Living Webinar Tool Kit

Launch your webinar program from the ground up with a tool kit specifically created for senior living companies.

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In-person tours may be on hold right now, but that doesn’t mean you have to stop marketing. One of the best ways to virtually connect with your community’s prospects is through webinars, and there’s no better time than now for senior living companies to focus on trust, transparency, and education.

With the right content at the right time, you can educate your potential residents and their families from the comfort and safety of their own home. That’s why we created a webinar tool kit with everything you need to launch a webinar program from the ground up with confidence. 

 

Our Senior Living Webinar Tool Kit:

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Takes the guesswork out of launching your webinar program
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Reduces the overwhelming feeling of doing it alone
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Helps you plan, organize, and promote your webinar like a pro
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Guides you step-by-step from ideation to post webinar follow up
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Resources you will find in this Senior Living Webinar Tool Kit:

1

Buyer Persona Interviews

10 Questions You Should Ask When Developing Senior Living Buyer Personas

Here are 10 questions you should ask to create rock-solid archetypes of your ideal customers. Use this worksheet to begin your buyer persona development and learn how asking the right questions can help you attract tour-ready webinar attendees. 

 

This worksheet lives in Google Docs.

10 Questions You Should Ask When Developing Buyer Personas
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2

Buyer Persona Creation

Senior Care Buyer Persona Template

This template includes two buyer persona samples for a senior care company, so you can see what the slide looks like with actual content in place and how your buyer persona interviews can define your target audience into a clean persona.

 

This template lives in Google Slides.

Senior Care Buyer Persona Examples
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3

Plan, Organize, and Promote Your Webinar

Webinar Planning Template

This webinar planning template provides everything you need to plan your webinars. The template includes an outline to structure and promote your webinars and email templates from promotion to post follow up.

 

This template lives in Google Docs.

Senior Living Webinar Planning Template_Page_01
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4

Organize and Promote Your Webinar Like a Pro

Senior Living Webinar Checklist

You have a topic, you’ve chosen your webinar hosts, and you’re ready to host your first event. But where do you start? While the details may vary, this webinar checklist will guide you step-by-step from ideation to post webinar follow up.

This checklist lives in Google Sheets.

Inside Senior Living Webinar Checklist
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Ready to skip the learning curve and get straight to building your webinar program?

Just fill out the form below and you’ll get access to the tool kit.