The Power of Psychology In Sales Enablement

Using Your Customer’s Brain To Drive More Revenue

Recorded December 2018

Many organizations recognize the value of sales enablement and have adopted it into their practices. Unfortunately, most have not explored and defined the relationship between sales and marketing that enables sales to meet the buyer at their location throughout the entire buyer’s journey. Understanding the reasons that cause people and organizations to buy when they do will help you drive more revenue with your sales enablement practices.

In this webinar, we'll discuss:

  • Technology and tools to tap into your customer’s brain and drive more revenue
  • Research that changes how we should approach sales enablement
  • Change management and how to ensure sales enablement is a success across sales and marketing

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Amber Kemmis
About the presenter

Amber Kemmis Having a psychology background in the marketing world has its perks, especially with digital and inbound marketing. Amber's past studies in human behavior and psychology have led Amber to strongly believe that traditional ad marketing only turns prospects away, and ad spend rarely puts the right message in front of the right person at the right time to maximize revenue.

For the past 5 years, Amber has been a part of helping to grow, not only client's revenue from inbound marketing in various industries including healthcare, technology, and professional services, but also helped SmartBug grow to be a top-rated, Diamond HubSpot partner agency.