We Hope You Enjoy
Using Persona Research and Relevant Content to Recruit and Engage Channel Partners
Want to know what you’ll learn before watching? Scroll down.
You’ve heard this before: a buyer persona-driven strategy is key to your marketing success.
Marketers across every vertical have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. When a channel of partners in the form of distributors, resellers and other subject-matter experts who contribute to the success of your customers are involved in your go-to-market efforts, these same persona-driven strategies are just as critical.
In this session, you’ll learn:
- how to implement persona research in your channel and
- what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners
Recorded May 2018
Learn how sales enablement can drive growth and improve internal communication with:
The Smart Guide to Sales Enablement
Check It OutOur Latest Insights
Best Practices for Aligning Marketing Strategies with Private Equity Investment Goals
This article provides best practices marketing teams can use to deliver results for their Private Equity Investment firms stakeholders.
Read MoreCreative Trade Show Booth Ideas to Create a Memorable Experience
Elevate your trade show presence with these creative trade show booth ideas that will captivate, engage, and drive leads for your business.
Read MoreMastering Email Deliverability Part 1: The Fundamentals of Email Deliverability
Email deliverability is the success rate of emails reaching their intended recipients' inboxes. Learn more, and see how you can improve your deliverability.
Read More