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Using Persona Research and Relevant Content to Recruit and Engage Channel Partners

You’ve heard this before: a buyer persona-driven strategy is key to your marketing success.

Original Presentation Date: May 30, 2018
Length: 30 minutes

Marketers across every vertical have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. When a channel of partners in the form of distributors, resellers and other subject-matter experts who contribute to the success of your customers are involved in your go-to-market efforts, these same persona-driven strategies are just as critical.

In this session, you’ll learn:

  • how to implement persona research in your channel and
  • what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners

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