Mapping Content for Different Buyer Personas

If you’re not mapping your content to each of your buyer personas, you’re missing a critical element in successfully creating your marketing content, organizing it, and presenting it to your audience. You will notice this misalignment of content to your Buyer’s Journey in low conversion rates and high bounce rates, showing you that your content isn’t resonating with your audience.

This guide will help you align your content to your Buyer’s Journey, ensuring you are addressing the right pain points with the right person at the right time, and helping them solve their problems. If your goals are to generate leads and increase conversion rates, all while providing value, this guide can help.