Connecting Keywords to Content Planning

How to Build a Comprehensive SEO Strategy

Recorded October 2018

SEO used to be simple. Find a bunch of ideal keywords and write one article per keyword. Oh, and don't forget to use that keyword 800 times in each article! Today, SEO is less about churning out content and more about the overall strategy that you use for search optimization. If you skip defining the strategy, you'll lose before you write your first article.

In this webinar, we'll discuss:

  • Keyword research opportunities that are often overlooked
  • How to use keywords to inform your content strategy, including actionable steps for execution
  • On-page optimization techniques that everyone should be using

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Caleb Malik
About the presenter

Caleb Malik Caleb is a Sales Executive based in Phoenix, AZ. He has a master’s degree in communication, and a background in digital strategy and inbound marketing, PPC, and SEO. He uses this skillset to better understand each customer’s needs and goals. When he’s not working you can find him out hiking or camping somewhere in Arizona.