---
title: How to Use Intent Data for ABM Campaigns
description: Check out this on-demand session from SmartBug Media at B2BMX to learn how to use intent data for ABM campaigns in your inbound marketing strategy.
image: https://www.smartbugmedia.com/hubfs/How%20To%20Use%20Intent%20Data%20For%20ABM%20Campaigns%20(1).png
---

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Workshop Slides

# How To Use Intent Data For ABM Campaigns

An “inbound-ified” approach to an ABM model, giving the sales team leads from high-propensity accounts that are ready and willing to engage.

[Access Workshop Slides](https://www.smartbugmedia.com/how-to-use-intent-data-for-abm-campaigns#form)

![typing on a keyboard](https://www.smartbugmedia.com/hs-fs/hubfs/Hanahs%20ABM%20Session%20(1).png?width=420&height=420&name=Hanahs%20ABM%20Session%20(1).png)

If you Google “Why ABM Programs Fail,” you’ll find a series of articles that list out a variety of reasons, but common across nearly all of them you’ll find three trends:

1. Lack of sales and marketing alignment;
2. Lack of account insights; and
3. Missing signals of intent and buyer readiness.

**Key Takeways include:**

- Practical steps to get the most out of your intent data today to fuel ABM campaigns
- Tactical advice on how to fundamentally change the way you identify target accounts
- When to use automation, such as ZoomInfo Workflows, to push data to your sales & marketing teams’ CRM

### Get Access Now

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