ON DEMAND WEBINAR

From Sidekick to Superhero

The Digital Transformation of Today’s SDR

Recorded November 2018

In many organizations, sales development reps (SDRs) play the role of sidekick to more seasoned sales executives. The tasks an SDR performs are often repetitious. Make X calls, send X emails, receive X responses, and book X meetings. However, with the innovation of sales automation, AI technology, and the maturity of customer expectations, our once trusty sidekick SDR has a new role to play in the buyer's journey: sales superhero. It’s an exciting time of change for sales development, and as a sales leader, you must ensure your SDR team is comprised of sales superheroes and not spam villains.

In this webinar, we'll discuss:

  • The behavioral and motivational characteristics of an SDR superhero
  • Tactical ways your company's sales and marketing leadership should collaborate to empower your SDRs
  • Use cases for your sales and marketing growth stack that support your SDRs' efforts

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Jen Spencer
About the presenter

Jen Spencer Over Jen’s career, she has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space. Jen subscribes to the notion that “we’re all in this together” and that great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch. Jen is SmartBug Media's V.P. of Sales & Marketing.