5 Tips for Leveraging Your Most Powerful Marketing Tool: Your Employees!
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<p>Whether you’re selling hang gliders in Hawaii or lead generation services in Georgia, marketing is everyone’s job—and we mean everyone.</p><p>Although the belief that customer-facing employees are the only ones responsible for marketing your company has been around, basically, forever, this strategy couldn’t be further from the truth or best practices. Yes, it’s crucial for the C-suite, marketing, and sales to pitch your product and sell your service like pros, but the rest of your team plays a crucial role, too.</p>