What Role Should Marketing Play in a Product-First SaaS Company?
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<p>If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. This is a common occurrence in <a href='https://tomtunguz.com/the-first-saas-company/'>the SaaS vertical</a> where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. That is, until revenue plateaus and marketing is brought in to boost performance.<br/><br/><a href='https://www.smartbugmedia.com/blog/what-role-should-marketing-play-in-a-product-first-saas-company'>Read this blog instead.</a></p>