
4 New “Google My Business” Features You Should Be Using
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<p>When’s the last time you optimized your <a href='https://www.google.com/business/'>Google My Business</a> profile? During the last 6-9 months, Google has been testing new features that local businesses can use to enhance their local search presence. With last month’s announcement from Sparktoro about <a href='https://sparktoro.com/blog/new-data-how-googles-organic-paid-ctrs-have-changed-2015-2018/'>mobile click-through-rate (CTR) plummeting</a> over the last couple of years, every business needs to think about how they are going to provide accurate information to their customers, regardless of whether users are researching you in Google My Business or on your website.</p><p><br/></p>