Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program
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<p><b>As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven </b><a href='https://www.smartbugmedia.com/blog/the-5-step-marketing-research-process'><b>product-market fit</b></a><b>, you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while keeping churn at a minimum. Adding a partner channel is a very natural next step as you scale. </b></p><p><br/></p>