Social Media Strategy for ABM: The Basics
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<p>Account-based marketing (ABM) seems to be on everyone’s minds as we move into the new year. There are endless <a href='https://www.smartbugmedia.com/blog/61-abm-technologies-finding-the-one-for-your-needs'>ABM tools and technologies</a> to evaluate, events around ABM best practices, and strategies that can be put in place to grow your ABM program. In this post, we're going to delve into one piece of the ABM puzzle: social media.</p><p>If you’re reading (or listening to) this, you probably already use social media to share your content with relevant users, build your network and thought leadership, and research prospects and buyer personas. Now it’s time to apply some ABM-specific strategies to your social media marketing. </p><p><a href='https://www.smartbugmedia.com/blog/social-media-strategy-for-abm'>Read this blog instead.</a></p>