
Mapping Out Your Instagram and Facebook Ad Funnel (Free Template)
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<p>If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. But where should you start? And if you are advertising on Facebook and Instagram, are you following a sound strategy that mirrors successful inbound marketing principles?</p><p>Facebook and Instagram advertising is both an art and a science. You need to think like a scientist when it comes to testing, while using your creative brain to generate fresh ad copy and design. That’s what makes it interesting and challenging. </p>