5 Real-World Examples Why Your Senior Communities Should Have Different Marketing Strategies
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<p>When <a href='https://www.smartbugmedia.com/case-studies/arbor-company-success-with-gdd-cro-paid-inbound'>marketing multiple senior living communities</a>, it often makes sense to introduce as much consistency as possible across locations. As a marketer, this is hugely appealing to me. The mantra “Find what works, then do it again” is one that I have shared more times than I can count.</p><p>But as a marketer, I’ve seen some funny things happen, particularly for senior living communities, when marketing becomes too cookie-cutter—even for communities under the same brand.</p>