Using Facebook Ads to Promote Move-Ins to Senior Care Communities
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<p>Generating new move-ins is the ultimate goal for any senior care community. Paid social is the ideal channel for driving cost-effective brand awareness campaigns and top-of-the-funnel leads. Ads can also be used to move potential residents further through the Buyer’s Journey. Let’s take a look at some of the campaign objectives and strategies that senior care communities can use to support marketing and sales goals.</p>