What's the Difference Between Lead Scoring and Lead Qualification?
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<p>I’m going to go out on a limb and say that if you’re reading this, there’s less than a 50 percent chance that you are ready to implement lead scoring, and yet there is an 80 percent chance that either you’ve already done it or it’s on your to-do list. OK, I completely fabricated those statistics, but the reason for my boldness in this hypothesis is I have had countless conversations with marketing and sales leaders who don’t need lead scoring as much as they need lead qualification.</p><p>So, what’s the difference between <a href='https://www.smartbugmedia.com/blog/is-your-company-prepared-for-lead-scoring'>lead scoring</a> and lead qualification? Let’s get a quick refresher on these two similar (yet, functionally, quite different) tactics:</p><p><br/></p><p><b><br/></b><br/></p>