Understanding the Buyer’s Journey: When Should Sales Get Involved?
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Let’s cut right to the chase. The answer to the question, “At what point in the Buyer’s Journey should sales get involved?” is simple. Sales has the opportunity to get involved at every stage in the Buyer’s Journey, although the way in which sales engages should change based on where the buyer is in his or her journey.
Before we dig into some tactical examples of how sales can engage at each stage of the Buyer’s Journey, let’s take a step back and make sure we’re on the same page when it comes to the Buyer’s Journey.
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<a href='https://www.smartbugmedia.com/blog/understanding-the-buyers-journey-when-should-sales-get-involved'>Read this blog instead</a>