5 Powerful Content Marketing Case Study Interview Questions
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<p>Case studies are vital content marketing tools because they tell a compelling customer story and provide the same authority as <a href='https://www.smartbugmedia.com/blog/3-powerful-reasons-why-writing-white-papers-is-so-effective'>white paper marketing</a>, but in a format short enough to capture most prospects’ attention.</p><p>The first step to an <a href='https://www.smartbugmedia.com/blog/the-components-of-a-case-study'>effective case study</a> is research. Conducting a case study interview with your customer will ensure you have accurate, detailed information, which will be the basis of your final piece of content. To unlock the most important kernels of information during a case study interview, try adding these five key case study interview questions to your list:</p>