How to Run an Effective Sales and Marketing Alignment Meeting
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<p>You may have heard the terms “smarketing” or “sales and marketing alignment” but do you really know what these terms entail when it comes to implementation? For many organizations, there are a variety of reasons why it is difficult to align the sales and marketing departments. This is especially true for larger organizations that may have several locations across the company or even across the globe that make meeting more difficult.</p><p><br/></p>