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Live Webinar

The State of Growth for Senior Living Operators

We surveyed 102 senior living decision-makers on their CRM, AI, and conversion data. Join us live as we walk through the full report and what it means for your organization.

Thursday October 22nd at 2PM ET

Hosted by HubSpot and SmartBug Media.
Register Now
State of senior living report

A data-driven look at what's actually driving senior living growth

This isn't a highlight reel. It's a session built entirely around the survey data, what's working, what's not, and what the fastest-growing operators are doing differently.

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Why system integration is really a growth-ceiling decision

Operators expecting 20%+ revenue growth are 27% more likely to run integrated systems. We'll show you why that gap compounds every year you wait to close it.

 

What's really behind a fragmented CRM market

17 different CRMs surfaced across our respondents, with no single platform commanding even a fifth of the market. We'll unpack what that costs operators in lead quality and speed.

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How AI adoption is already showing up in occupancy

Advanced AI adopters are 59% more likely to convert tours above 40%. See where high-growth operators are using AI today, and where they're headed next.


Why 62% of operators are ready for a CRM change right now

Tight supply, rising occupancy, and shifting AI expectations are converging. We'll cover what's driving the urgency and how to evaluate your next move. 

What

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What to Expect 

  • A data-first walkthrough, not a sales pitch
    We'll go section by section through the survey findings, real numbers from 102 senior living decision-makers, not hypotheticals.

     

  • The connection between AI and occupancy  
    See exactly how integration and AI maturity map to tour-to-move-in conversion and revenue growth expectations.

     

  • Practical next steps, not just findings
    Walk away with a framework for auditing your own tech stack and prioritizing what to fix first. Plus a live Q&Ato talk through what's realistic for your organization.

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Platform Expertise Meets Practical Know-How

HubSpot Sprocket

HubSpot

HubSpot is an AI-powered customer platform that unifies your marketing, sales, and service tools—helping you grow faster by focusing on what matters most: your customers.
SmartBug

SmartBug

SmartBug Media is a full-service agency and AI solutions partner that helps you unlock the full power of HubSpot—from marketing and sales to RevOps and web development—so your entire business can grow smarter and faster.

Your Hosts

About_Team_JackiePfriender_1

Jackie Pfriender

Senior Solutions Engineer,
HubSpot

Jackie is a Senior Solutions Engineer at HubSpot specializing in healthcare, with deep expertise in senior living and the broader healthcare space. She works directly with operators to translate CRM and AI capabilities into practical implementations built for the realities of clinical and front-office teams working together.

A-Whitmore

Alexandra Whitmore

VP of Sales

SmartBug Media

Alexandra works with senior living operators and clients to unify fragmented tech stacks and turn that connectivity into a real growth lever. She helped lead the research behind this report and will bring the on-the-ground perspective on what it actually takes to move from a disconnected system to one built for scale.

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