Background
Leggari is an epoxy resin brand that manufactures user-friendly counter, floor, wall, and repair kits with a focus on simplifying an often overcomplicated industry. Since its inception, Leggari has combined its all-in-one project kits with a growing number of video tutorials to make epoxy accessible to hundreds of thousands of people around the world, regardless of artistic skill. The brand approached SmartBug Media® to further develop and optimize a strategy that showcases the quality, simplicity, and near-limitless design capabilities of their offerings while bringing in more revenue. With evergreen email campaign flows, seasonal campaigns, and SMS, branded content now educates potential consumers, encourages engagement, and speeds up the conversion process.
