SmartBug has a reputation as an expert in HubSpot, inbound marketing, web design, and more, and we needed a website that reflected our success as an Inc. 5000 company and HubSpot's No. 1 agency partner. Paired with a full rebrand, the website is a balance of bold typography, limited color palette, dynamic compositions, and delightful micro interactions. We didn't want to design just for design’s sake. Our No. 1 goal was to create a restrained and deliberate design to not only create a smooth user experience, but also—and more importantly—support our story as advocates for intelligent inbound marketing.