FS-ISAC is an industry consortium dedicated to reducing cyber risk in the global financial system. Since 1999, the member-driven organization has been committed to serving financial institutions and the billions of people who depend on them. FS-ISAC approached SmartBug Media™ to develop a website that would better reflect its new visual identity and help visitors understand its mission through concise, compelling copy. Given the significant website traffic seeking out FS-ISAC’s numerous events and exercises, it was critical to build a dynamic events area on the website capable of filtering by type and location. With an updated digital presence, FS-ISAC is better primed to help prospective and existing members obtain the information they need.