Training
Whether virtually or on-site, our inbound marketing training will help your teams navigate a customer-centric world.
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Intelligent Inbound® Marketing
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Sales and Marketing
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Customer Marketing Success
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Intelligent Inbound for ABM
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HubSpot Marketing Hub
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HubSpot Sales Hub
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HubSpot Service Hub
Duration: Up to five, one-hour sessions over a four-week period
Who should take this course?
This course delivers the basics of Intelligent Inbound marketing to sales and marketing professionals who are just getting started.
What will I learn?
In this Intelligent Inbound marketing training course, you’ll learn about:
- The inbound-centric world
- Buyer
personas - Buyer's Journey
- Segmenting your database
- Creating an Intelligent Inbound content strategy
- SEO, topic clusters, and off-page opportunities
- Demand generation and conversions
- Lead nurturing and automation
- Social media basics
- Performance and ROI measurement
Duration: Up to five, one-hour sessions over a four-week period
Who should take this course?
This course is for senior-level sales and marketing professionals who will be deeply involved in the implementation and strategy of digital marketing.
What will I learn?
In this sales and marketing training course, you’ll learn how to:
- Define goals and set funnel benchmarks
- Develop and maintain SLAs
- Understand your ideal buyer personas
- Map the customer journey
- Qualify
leads - Create a lead-routing process
- Know when and how to implement lead scoring
- Create sales content that converts
Duration: Up to five, one-hour sessions over a four-week period
Who should take this course?
Marketers and customer success professionals who are excited about creating a five-star buyer experience through customer marketing will grow by leaps and bounds with this course.
What will I learn?
In this customer marketing success training course, you’ll learn how to:
- Get buy-in for customer marketing
- Integrate customer success into your marketing strategy
- Develop buyer personas
- Map key customer touchpoints
- Create a content strategy
- Know key technology to leverage
- Measure customer marketing performance
Duration: Up to five, one-hour sessions over a four-week period
Who should take this course?
This course is for marketing leaders who are focused on B2B and want to develop targeted marketing strategies through account-based marketing (ABM).
What will I learn?
In addition to learning about the methodology behind ABM and inbound marketing, you’ll also learn how to:
- Define ABM metrics
- Identify target accounts
- Create an inbound-centric account strategy
- Map content to your account strategy
- Mine for account data and engagement
Duration: Up to five, one-hour sessions over a four-week period
Who should take this course?
If you’re a marketing leader who has a solid handle on the inbound methodology and you're ready to implement the principles with HubSpot, this course is for you.
What will I learn?
In this HubSpot Marketing Hub training course, you’ll learn how to:
- Create buyer personas in HubSpot
- Create contacts, companies, and lists
- Plan content and SEO
- Manage blogging, forms, landing pages, and your website
- Create and manage workflows
- Publish and monitor social media posts
- Use analytics and reporting tools
Duration: Up to five, one-hour sessions over a four-week period
Who should take this course?
Whether your marketing and sales professionals are just getting started or are seasoned pros, this course is for those who will be using the HubSpot CRM on a daily basis.
What will I learn?
In this HubSpot Sales Hub training course, you’ll learn how to:
- Map your customer journey and sales process
- Align HubSpot to meet your business needs
- Set up your inbox
- Understand deals, contacts, and companies within HubSpot
- Manage properties, contacts, and companies
- Manage deals and deal pipelines
- Locate key performance indicators (KPIs)
- Get your team started
Duration: Up to five, one-hour sessions over a four-week period
Who should take this course?
This course is for pioneering sales, marketing, or customer success professionals who want to leverage HubSpot’s new Service Hub.
What will I learn?
In this HubSpot Service Hub training course, you’ll learn how to:
- Configure the help desk and ticketing
- Build a knowledge base
- Configure and monitor live chat
- Leverage customer survey tools
Meet Our Training Team
Paul Schmidt’s training experience started when he was a HubSpot inbound marketing consultant in 2012. Paul has onboarded more than 250 companies to HubSpot, showing brands the most effective ways to use the software to reach their goals. His style mixes verbal, visual, and hands-on training in order to accommodate every type of learner. His favorite part of training is seeing the light bulb go off when a trainee realizes how automated tools can save them hundreds of hours on something they used to do manually every single day.
In between wanting to be a ballerina and a computer programmer, Jessica Vionas-Singer thought she would grow up to be a teacher, like her mother. Life took a different direction, however, and it led Jessica to marketing, where she fell in love with inbound marketing and HubSpot. Jessica has led dozens of training sessions on everything from the basics like publishing a blog to advanced workflows and the block-and-tackle of how to use the HubSpot Design tool. In related news, she presented an INBOUND session on how to host webinars, she proudly keeps up-to-date on all HubSpot certifications, and she holds a BS in Sociology from Montana State University – Bozeman.
Sandy Moore is a Marketing Strategist at SmartBug Media. Sandy has almost 20 years of sales and marketing experience and began her career at Omni Media, a division of the world's third-largest (publicly traded) communications company, Publicis Groupe. For the last 5 years, Sandy has specialized in creating sales enablement programs, providing CRM sales training, and inbound marketing services for her clients using the software platform, HubSpot. Sandy graduated as a magna cum laude alumni of The University of Toledo. She first studied industrial and mechanical engineering for two years before switching her major to complete her degree in marketing and e-commerce (digital marketing). Sandy believes that organizations must clearly align their sales and marketing teams to truly succeed and reach their revenue potential.