Training

Whether virtually or on-site, our inbound marketing training will help your teams navigate a customer-centric world.

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Marketing Training That Works

We’ve got the training courses your marketing and sales teams need to jump-start and enhance your digital marketing efforts.

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

This course delivers the basics of Intelligent Inbound marketing to sales and marketing professionals who are just getting started.

What will I learn?

In this Intelligent Inbound marketing training course, you’ll learn about:

  • The inbound-centric world
  • Buyer personas
  • Buyer's Journey
  • Segmenting your database
  • Creating an Intelligent Inbound content strategy
  • SEO, topic clusters, and off-page opportunities
  • Demand generation and conversions
  • Lead nurturing and automation
  • Social media basics
  • Performance and ROI measurement

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

This course is for senior-level sales and marketing professionals who will be deeply involved in the implementation and strategy of digital marketing.

What will I learn?

In this sales and marketing training course, you’ll learn how to:

  • Define goals and set funnel benchmarks
  • Develop and maintain SLAs
  • Understand your ideal buyer personas
  • Map the customer journey
  • Qualify leads
  • Create a lead-routing process
  • Know when and how to implement lead scoring
  • Create sales content that converts

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

Marketers and customer success professionals who are excited about creating a five-star buyer experience through customer marketing will grow by leaps and bounds with this course.

What will I learn?

In this customer marketing success training course, you’ll learn how to:

  • Get buy-in for customer marketing
  • Integrate customer success into your marketing strategy
  • Develop buyer personas
  • Map key customer touchpoints
  • Create a content strategy
  • Know key technology to leverage
  • Measure customer marketing performance

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

This course is for marketing leaders who are focused on B2B and want to develop targeted marketing strategies through account-based marketing (ABM).

What will I learn?

In addition to learning about the methodology behind ABM and inbound marketing, you’ll also learn how to:

  • Define ABM metrics
  • Identify target accounts
  • Create an inbound-centric account strategy
  • Map content to your account strategy
  • Mine for account data and engagement

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

If you’re a sales leader who has a solid handle on the inbound methodology and is ready to implement the principles with HubSpot, this course is for you.

What will I learn?

In this HubSpot Marketing Hub training course, you’ll learn how to:

  • Create buyer personas in HubSpot
  • Create contacts, companies, and lists
  • Plan content and SEO
  • Manage blogging, forms, landing pages, and your website
  • Create and manage workflows
  • Publish and monitor social media posts
  • Use analytics and reporting tools

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

Whether your marketing and sales professionals are just getting started or are seasoned pros, this course is for those who will be using the HubSpot CRM on a daily basis.

What will I learn?

In this HubSpot Sales Hub training course, you’ll learn how to:

  • Map your customer journey and sales process
  • Align HubSpot to meet your business needs
  • Set up your inbox
  • Understand deals, contacts, and companies within HubSpot
  • Manage properties, contacts, and companies
  • Manage deals and deal pipelines
  • Locate key performance indicators (KPIs)
  • Get your team started

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

This course is for pioneering sales, marketing, or customer success professionals who want to leverage HubSpot’s new Service Hub.

What will I learn?

In this HubSpot Service Hub training course, you’ll learn how to:

  • Configure the help desk and ticketing
  • Build a knowledge base
  • Configure and monitor live chat
  • Leverage customer survey tools

Meet Our Training Team

Mary Cate Spires

Mary Cate Spires

With more than six years of experience running inbound programs in the technology, healthcare, fitness, senior living, and nonprofit industries, Mary Cate Spires has a passion and strong track record for helping customers grow and achieve their business goals. As a SmartBug Media™ marketing strategist, Mary Cate has helped her clients achieve record-breaking ROI, HubSpot awards, and MarCom Awards along the way. She is a hands-on learner and delivers training that helps people learn by doing. Mary Cate loves training because she is passionate about what she does and wants others to achieve the same successes she has.

Paul Schmidt

Paul Schmidt

Paul Schmidt’s training experience started when he was a HubSpot inbound marketing consultant in 2012. Paul has onboarded more than 250 companies to HubSpot, showing brands the most effective ways to use the software to reach their goals. His style mixes verbal, visual, and hands-on training in order to accommodate every type of learner. His favorite part of training is seeing the light bulb go off when a trainee realizes how automated tools can save them hundreds of hours on something they used to do manually every single day.

Prepare, empower, and enable your sales, marketing, and customer success teams for a customer-centric world. Whether our training facilitators meet you virtually or in person, they’ll help your teams understand inbound marketing better so you can sell better and be the best.

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