Inbound Marketing Training | SmartBug Media®

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

This course delivers the basics of Intelligent Inbound marketing to sales and marketing professionals who are just getting started.

What will I learn?

In this Intelligent Inbound marketing training course, you’ll learn about:

The inbound-centric world
Buyer personas
Buyer's Journey
Segmenting your database
Creating an Intelligent Inbound content strategy
SEO, topic clusters, and off-page opportunities
Demand generation and conversions
Lead nurturing and automation
Social media basics
Performance and ROI measurement

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

This course is for senior-level sales and marketing professionals who will be deeply involved in the implementation and strategy of digital marketing.

What will I learn?

In this sales and marketing training course, you’ll learn how to:

Define goals and set funnel benchmarks
Develop and maintain SLAs
Understand your ideal buyer personas
Map the customer journey
Qualify leads
Create a lead-routing process
Know when and how to implement lead scoring
Create sales content that converts

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

Marketers and customer success professionals who are excited about creating a five-star buyer experience through customer marketing will grow by leaps and bounds with this course.

What will I learn?

In this customer marketing success training course, you’ll learn how to:

Get buy-in for customer marketing
Integrate customer success into your marketing strategy
Develop buyer personas
Map key customer touchpoints
Create a content strategy
Know key technology to leverage
Measure customer marketing performance

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

This course is for marketing leaders who are focused on B2B and want to develop targeted marketing strategies through account-based marketing (ABM).

What will I learn?

In addition to learning about the methodology behind ABM and inbound marketing, you’ll also learn how to:

Define ABM metrics
Identify target accounts
Create an inbound-centric account strategy
Map content to your account strategy
Mine for account data and engagement

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

If you’re a marketing leader who has a solid handle on the inbound methodology and you're ready to implement the principles with HubSpot, this course is for you.

What will I learn?

In this HubSpot Marketing Hub training course, you’ll learn how to:

Create buyer personas in HubSpot
Create contacts, companies, and lists
Plan content and SEO
Manage blogging, forms, landing pages, and your website
Create and manage workflows
Publish and monitor social media posts
Use analytics and reporting tools

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

Whether your marketing and sales professionals are just getting started or are seasoned pros, this course is for those who will be using the HubSpot CRM on a daily basis.

What will I learn?

In this HubSpot Sales Hub training course, you’ll learn how to:

Map your customer journey and sales process
Align HubSpot to meet your business needs
Set up your inbox
Understand deals, contacts, and companies within HubSpot
Manage properties, contacts, and companies
Manage deals and deal pipelines
Locate key performance indicators (KPIs)
Get your team started

Duration: Up to five, one-hour sessions over a four-week period

Who should take this course?

This course is for pioneering sales, marketing, or customer success professionals who want to leverage HubSpot’s new Service Hub.

What will I learn?

In this HubSpot Service Hub training course, you’ll learn how to:

Configure the help desk and ticketing
Build a knowledge base
Configure and monitor live chat
Leverage customer survey tools

Meet Our Training Team

Paul Schmidt

Paul Schmidt’s training experience started when he was a HubSpot inbound marketing consultant in 2012. Paul has onboarded more than 250 companies to HubSpot, showing brands the most effective ways to use the software to reach their goals. His style mixes verbal, visual, and hands-on training in order to accommodate every type of learner. His favorite part of training is seeing the light bulb go off when a trainee realizes how automated tools can save them hundreds of hours on something they used to do manually every single day.

Jessica Vionas-Singer

In between wanting to be a ballerina and a computer programmer, Jessica Vionas-Singer thought she would grow up to be a teacher, like her mother. Life took a different direction, however, and it led Jessica to marketing, where she fell in love with inbound marketing and HubSpot. Jessica has led dozens of training sessions on everything from the basics like publishing a blog to advanced workflows and the block-and-tackle of how to use the HubSpot Design tool. In related news, she presented an INBOUND session on how to host webinars, she proudly keeps up-to-date on all HubSpot certifications, and she holds a BS in Sociology from Montana State University – Bozeman.

Sandy Moore

Sandy Moore is a Marketing Strategist at SmartBug Media. Sandy has almost 20 years of sales and marketing experience and began her career at Omni Media, a division of the world's third-largest (publicly traded) communications company, Publicis Groupe. For the last 5 years, Sandy has specialized in creating sales enablement programs, providing CRM sales training, and inbound marketing services for her clients using the software platform, HubSpot. Sandy graduated as a magna cum laude alumni of The University of Toledo. She first studied industrial and mechanical engineering for two years before switching her major to complete her degree in marketing and e-commerce (digital marketing). Sandy believes that organizations must clearly align their sales and marketing teams to truly succeed and reach their revenue potential.

Inbound Marketing Services