Email Marketing vs. SMS

When should you be using either Email Marketing or SMS in your marketing strategy? Which strategy has the better open rate, click-through rate, or response rate? Ultimately, which fosters a better relationship with your target audience?

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Thursday, July 14th at 11AM PT / 2PM ET

There’s a fine line between nurturing and connecting with your target audience, and overstepping just enough to cause them to unsubscribe.

With so much to consider around frequency of sending, marketing campaign, and how easy it is for your audience to complete your desired CTA, it might not feel like a clear cut path to use SMS or email marketing. In this webinar you will hear from a SmartBug E-Commerce Marketing Strategist, and a Klaviyo AE and SMS expert on when and how to use both email marketing and SMS to bring a high-quality experience to your community.

Join us as we discuss:

  • The advantages and disadvantages of email marketing
  • The advantages and disadvantages of SMS
  • Use cases for email marketing campaigns and SMS campaigns separately
  • How to combine SMS and email marketing to connect with your audience

Meet the Speakers


Director, E-Commerce Marketing at SmartBug Media

Nick is a seasoned lifecycle marketing expert who has demystified email and SMS for hundreds of mid-market e-commerce brands, helping them retain more customers and scale revenue. He now leads strategy for the full e-commerce vertical at SmartBug Media.



Enterprise Account Executive & SMS Expert at Klaviyo

Katie is Klaviyo's Enterprise Account Executive & SMS Expert helping brands deliver real world results.


Senior Manager, Partner Programs at SmartBug Media

Nicki strives to up-level SmartBug clients' marketing ROI through the implementation of partners. Her goal is to create a seamless relationship from partner tech, to SmartBug, to client, by developing and overseeing partner programs, ensuring efficiency and mutually beneficial relationships within SmartBug partner ecosystem. Prior to her role in partnerships, Nicki focused on lead generation within the B2B space at tech startups, mid-market organizations, and publicly traded corporations for over ten years.


Register Now

Thursday July 14 | 11AM PT / 2PM ET