"SmartBug Media's team has past HubSpot employees, and they know their craft. I would recommend them to companies looking to expand their marketing team and who need excellent content execution and strategy."
Visible Equity needed to reduce the amount of time spent going to trade shows by offsetting it with the amount of leads they received from inbound marketing efforts. Macey put together a content marketing strategy to help achieve this goal for Visible Equity. In as little as four months, Visible Equity has seen an increase in leads by 100%. The growth in social traffic alone grew over 600% and organic traffic has improved by 44% in less than 6 months.
In the current retainer, SmartBug Media has provided the following strategy and recommendations for Visible Equity:
Keyword and SEO Strategy
Blog strategy and creation
Lead Generation Strategy and Content
Social Strategy and Publishing Schedule
Execution of campaigns in HubSpot
Monthly reporting and strategy opportunities
When asked what he would tell other people about SmartBug Media, Gilbert responded, “I’ve worked with ad agencies and experienced terrible results. I know how tough it is to find great marketing agencies that actually know what they’re doing across many aspects of marketing. SmartBug Media isn’t just an ad agency, or a PPC agency, or something so segmented that you can’t get results across the board. They are expert marketers. Their team has past HubSpot employees, and they know their craft. I would recommend them to companies looking to expand their marketing team and who need excellent content execution and strategy.”
As Visible Equity grows, Gilbert believes inbound marketing will be an integral part of their marketing plan. The company is hopeful that inbound marketing will be the largest driver of leads for the company in the near future and will allow the team to reduce spending in other areas. “Having a consultant like Andrew to bounce ideas off of, who really knows marketing, has been so valuable for me,” said Gilbert “I’m excited to continue working with him on the next phase of our marketing strategy”.
Next on the marketing agenda is to improve the rate at which customers of Visible Equity become evangelists. Gilbert would like to give evangelists a way to share their content more easily and frequently as another way to improve the lead base going forward.