"I would definitely recommend SmartBug Media to anyone who’s looking for a strong partner to deliver solid ROI from inbound marketing, HubSpot and effective content."
As one of the primary pieces of content, SmartBug helped StudioPMG create a new white paper titled Reaching Your Next Best Customers: How Immersive Convention Marketing is Increasing Trade Show Results.
Through the implementation of the HubSpot marketing software, StudioPMG was able to track in real-time all traffic and lead flow to all landing pages on its site. New leads were automatically routed to key sales reps to ensure prompt follow-up when required, while a lead nurturing campaign educated new prospects about the benefits of premium content, immersive marketing and the use of advanced technology to increase event ROI.
SEO improvements were tracked using HubSpot, enabling StudioPMG to optimize investments in the content driving the most traffic and leads. At the same time, Atkinson’s engagement in educational discussions through social media hubs, such as LinkedIn, enabled StudioPMG to capitalize on the authority and name recognition generated through their educational content.
Only six months into its new marketing strategy, StudioPMG is successfully penetrating new markets, creating a consistent flow of new customers and building the foundation for long-term relationships. The company’s partnership with SmartBug Media and use of HubSpot has produced the following key results:
“It’s been a great experience for us. We continue to grow our existing client base and new prospects see us as trusted advisors, partners and thought-leaders in the digital space,” added Atkinson. “I would definitely recommend SmartBug Media to anyone who’s looking for a strong partner to deliver solid ROI from inbound marketing, HubSpot and effective content.”