This week in inbound marketing we'll look at YouTube's new rules on videos that can carry ads, tips for using Google Analytics with AdWords, plus we'll look at four ways to fix the social-data disconnect.
1) New & Noteworthy
YouTube Sets Stricter Rules on Videos That Can Carry Ads
2017 wasn’t YouTube’s best year. The company dealt with advertiser backlash stemming from brand advertisements appearing on racist and other extremist content. To address the growing concern among advertisers, the company has announced several changes to what kind of ads can appear on videos. See the three main changes YouTube is making here.
Facebook Will Prioritize News from “Trusted” Publishers While De-emphasizing News Overall
After announcing that content from friends and family will be prioritized over news content, Facebook is now taking steps to increase the overall quality of the news stories that do appear. To gather their list of trusted sources, Facebook will rely on user surveys. Read the full article here and see what it could mean for your own newsfeed.
2) Grow Your Inbound Marketing
Tips for Using Google Analytics with AdWords
You’ve just set up your Google AdWords account and are starting to drive traffic to your website. You’re excited about the influx of traffic but want to be sure you’re optimizing your campaign for the best possible bidding strategy. Where do you start? In this article, SmartBug’s Paid Media Strategist Jake Havenridge breaks down tips for using Google Analytics with AdWords
When Color Trends Matter and When to Ignore Them
Every year, marketers are introduced to new trends and tools. Because trends can fade and new tools can quickly become obsolete, you should fully understand how certain changes can impact your brand, product, or service before implementing them. In this post, SmartBug’s creative director Danielle Riley breaks down color trends—when they matter and when you should ignore them.
3) Marketing Reports, Updates, and Trends
10 Reputation Management Tips for 2018
Here’s the thing: If you’re not proactive in maintaining your online reputation, one or two bad reviews could mean the loss of lots of potential customers and revenue. By actively managing your online reputation, you're essentially controlling the “word of mouth” around your business. Think of it this way: If you’re not helping control what’s said about your business, someone else is—which might not be a good thing for your business. In this post, Columnist Chris Smith shares 10 tips for reputation management in 2018.
Four Ways to Fix the Social Data Disconnect
Most marketers and C-suite executives can agree that social media is important. The problem, though, is when social data is presented as a way to prove marketing’s success—something that simply can’t be done on a consistent basis. Yes, social data is important but it needs to be presented so that it’s offering actual business insight. This blog shares four ways that you can fix the social data disconnect.