By Christopher Hutchens


This week in inbound we'll look three SEO myths, how you can use social media ads to boost premium content, and we'll look at how to make sure your ads are relavant to the people seeing them. 

New and Noteworthy

3 Myths About SEO Rankings

By doubling your organic traffic, you can double your sales, right? Wrong. Most businesses today understand the importance of search rankings and generating website traffic; however, many misconceptions and myths still exist on how to achieve quality search rankings. Read about three SEO myths and how they can end up destroying a business.

Five Steps for Success for Low Volume Accounts in Adwords

When you run an AdWords account, you use data and results from your campaigns to determine your future strategy. But if you’re working on a smaller account with low conversions, what do you do when you don’t have much data to work with? How do you determine your next focus/strategy? This article discusses strategies for optimizing a low volume AdWords account.

Grow Your Inbound Marketing

Webinar: A Marketer's Guide to Launching a Facebook Live Campaign

You just got a notification on Facebook. Deep down, you were hoping it was for your new profile picture. But instead, it was your friend going “live.” We’ve all seen the notifications for someone going live, but how many brands have you seen go live? In our upcoming webinar, we’ll discuss how brands can take advantage of Facebook Live and show you how to set up the basics for your first Facebook Live campaign.

Where Does Copy Fit Into the Website Redesign Timeline?

If you’ve ever had to write copy for a brochure, news release, website, or any other type of marketing material, you know that trying to craft the perfect message can be time-consuming. Many times, companies try to tackle copywriting internally, only to realize later they need the help of a professional. When it comes to website redesigns, copywriting is crucial for the overall success of the website. Your website needs to be compelling and inspire people to take action, and you need great copy for this to happen. Find out why copywriting is so crucial to website redesigns.

How to Use Social Media to Boost Premium Content Campaigns

Imagine you just spent three months developing an e-book, and now you’re ready to promote it through your website, email, and social media. Ultimately, you want people to download it, engage with it, and contact you. But how do you ensure that people are seeing your content? Social ads can be a great way to maximize your reach and get new views, but you need to make sure you’re spending effectively and not wasting your budget. See how you can use social media to boost premium content in our recent blog post.

Marketing Reports, Updates, Trends

To Deliver Relevant Ads, Get Better at Using Data

Complacent campaign management and a fear or reluctance to change marketing strategies are the two reasons why most marketing messages are irrelevant to consumers. Yes, there are advertising platforms that allow you to highly target various audiences, but if you’re not evaluating the results over time and evolving your strategy to align with the data, your message will end up in front of the wrong people. This blog post teaches you how to use data to deliver more relevant ads.

YouTube Pauses Search Ads

We’ve covered YouTube ads in previous posts on how brands have been pulling their ads to prevent them from showing up next to political or derogatory ads. Now, YouTube is taking action to implement brand safety measures and has paused their “related videos” that show up in mobile search; the ads are expected to be removed until the end of Q2. Read the full article here.


What marketing stories caught your eye this week? Tell us about them in the comments!

Free Webinar: A Marketer's Guide to Launching a Facebook Live Campaign
Christopher Hutchens

About the author

Christopher Hutchens is a Marketing Consultant at SmartBug Media. He previously worked as an interactive project manager, helping launch and redevelop websites for B2B and B2C companies. Chris is originally from Chicago and has a B.A. in Psychology from the University of Missouri. Read more articles by Christopher Hutchens.