By Tony Adragna

Just like any other page on your website, your homepage has best practices to move your website visitors down the funnel and to convert. When guests come to your home, what do you want them to do once they arrive? Do you want them to walk right into the bathroom that is attached to your bedroom? Probably not. There are rules set in place for your visitor to know that. Most homes are setup to have a guest bathroom for that exact reason. Your homepage should be built the same way. With proper guidance,  you can builld homepages guide your visitors and create unspoken rules about where to go and where to click next.

Below we've chosen two examples of great homepages with explainations about why they work:

 

Mint.com

  • Value proposition - Clearly stated: “Effortlessly manage your cash flow, budgets and bills from one place.”

  • Navigation - Simple, not cluttered, and to the point.

  • CTAs - Primary CTA is above the fold, with secondary CTAs placed with the content that goes down the page.

  • Links to popular content - Ability to click on “Tools & Tips” along with “Learn More” and a link to chat directly with somebody in customer service.

  • Colors - Simple color scheme with design elements that make a select few features pop.

  • Responsive design - The website has a responsive design and is optimized for mobile.

Lighthouse Brewing Company

  • Value proposition - Clearly stated: “Quality Handcrafted Beer”

  • Navigation - Simple, offers high-value pages, not cluttered.

  • Links to popular content - Links to “The Beer” and “Growler Line Up” so that you can learn more about the organization and the type of beer that they sell.

  • Colors - Simple color scheme that fits the brand.

  • Responsive design - The website has a responsive design and is optimized for mobile.

Dropbox

  • Value proposition - Clearly stated: “Dropbox keeps your files safe, synced, and easy to share.”

  • Navigation - Very simple. Several pages are only shown on the navigation menu at the bottom of the page. This is a tactic similar to hiding the navigation menu on landing pages. Dropbox’s homepage basically acts as a landing page for signing up for an account.

  • CTAs - There are three CTAs above the fold, with the primary CTA, “Sign up,” popping out.

  • Colors - Simple color scheme with design elements that make a select few features pop.

  • Responsive design - The website has a responsive design and is optimized for mobile.

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Tony Adragna

About the author

Tony Adragna is an Associate Consultant for SmartBug Media. Using his project management and digital marketing background, Tony helps implement their inbound marketing strategies. Read more articles by Tony Adragna.

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