By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

All Digital Growth Now Coming From Mobile Usage

A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior. However it equally makes clear that mobile is now the growth driver, while the desktop is rapidly becoming a “secondary touchpoint” for a large percentage of the US digital audience. Read More

Twitter Simplifies Website Conversion Tracking and Remarketing

Twitter introduced the universal website tag, “a new tool that makes it easier for advertisers to track website conversions and manage tailored audience campaigns.” Read More

Video Ads Are Coming to Facebook Instant Articles 

“Facebook is making further changes to the advertising policies for its Instant Articles product and will now enable publishers to place video ads into content they post on the platform.” Read More

First-page minimum bids continue to rise in wake of Google desktop SERP changes

We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand rail and the number of text ads appearing above organic results increasingly grew to four, where there used to be three. Read More

 Twitter Makes Images Accessible to Everyone

Twitter made it possible for its iOS and Android app users to “add descriptions – also known as alternative text (alt text) – to images in Tweets.” Read More 

Helpful Ways to Grow Your Inbound Marketing

A Year in Search: What Inbound Marketers Can Take Away from Google’s 2015 Trends

2015 is a thing of the past. And with ambitious new marketing goals on everyone’s radar, 2016 plans are already in full swing. As we look ahead into a new year filled with opportunities to engage audiences and attract customers, let’s not forget to look back on 2015 for inspiration as well. Read More 

Where to Find a Speaker For Your Next In-House Webinar

We’ve already covered a variety of topics regarding webinars: different types, how to promote your events, creative ideas to up your attendance rate, setting up the integration with HubSpot and GoToWebinar, and more. However, one thing we haven’t talk about yet is getting a speaker for a webinar, which arguably is the most important piece other than the topic, of course. Read More

What Makes Inbound Marketing So Successful? 

Unless you've been living under a rock, you've heard of inbound marketing or you're at least familiar with the term. But what many marketers don't know is why it works. Here we aren't focusing on what inbound marketing is (because you can find that information all over the web) but instead on why it has allowed so many companies become successful marketers. Read More

Finding The Right Content To Tell Your Brand's Story

As you’re well aware, there are a lot of brands out there who are all trying to tell their own unique story in an effort to bring in new customers. So, how do you separate yourself from the rest of the pack and stand out amongst all of the noise? You must not only tell your brand's story, but tell it right. Read More

The Latest Marketing Reports 

2016 State of Marketing

In its latest State of Marketing report, Salesforce reports that 77% of the nearly 4,000 marketers polled believe that social media drives ROI, compared with just 31% last year. In addition, 67% of those surveyed are looking to boost their social marketing budgets this year. Sixty-seven percent are interested in spending more on social engagement and 65% are planning to invest more on social media ads. Read More

Beyond Engagement: The Social Metrics You Should Measure

When it comes to measuring social media, there is no word you hear more often than “engagement.” As social marketing matures, marketers need to move beyond engagement and on to the next level of models and analysis. Discover how to use our Social Metrics Maps to level up on social in your organization. Read More

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What other news have you read recently? Let us know by tweeting us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone is an Associate Consultant at SmartBug Media. With her digital marketing and account management experience, Lexie helps clients implement their inbound marketing strategies to grow leads, conversion and revenue. Read more articles by Lexie Carbone.

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