By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Twitter Will Exclude Links and Photos From 140-Character Limits

Twitter “will soon stop counting photos and links as part of its 140-character limit for messages.” Bloomberg reports that this update is intended to give users “more freedom to compose longer messages.” Read More

Move Over, Text Ads: How Data Feeds Are Driving New Search Experiences

If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at how data feeds can reinvigorate your online marketing strategy and prepare your business for an undeniable shift in the search space. Read More

LinkedIn Introduces New Advertising Tools and Features to Campaign Manager

LinkedIn is “rolling out several new features to make it even easier for marketers to manage and optimize their campaigns on LinkedIn.” According to the LinkedIn Marketing Solutions Blog, advertisers will soon be able to save targeted audiences for reuse in other campaigns, extend or reinstate past campaigns, have the flexibility to experiment with different ad types and reach a target audience based on years of professional experience. Read More

Facebook Expands Video Ads to Third-Party Publishers

Facebook Audience Network will now deliver video ads in “both in-stream and in-article formats.” In-stream video ads “will play before, during or after (pre-roll, mid-roll or post-roll) video content on third party apps and sites” such as USA Today Sports Media Group. Read More

Helpful Ways to Grow Your Inbound Marketing

The Quick Guide to an Effective SaaS Inbound Marketing Machine

You’ve been pushing your idea out to the masses for months (maybe even years in some cases) of your X idea that’s going to solve Y, Z and maybe a few other things for your customers. Your product is developed and now available to the masses, things are going well from a growth perspective (albeit not at the level you are expecting). The search is on to answer the following question: “How come people aren’t as excited about our product as we are?” Read More 

Social Media Strategy: Tips & Tools to Tweet Smarter

As the old adage says, "Tweet smarter, not harder." Okay, maybe I reworked it a little. Either way, marketers everywhere know that, if not approached appropriately, social media can be a major time suck. Read More

19 Productivity Tools That Make Marketers Successful

During our weekly company meeting last week, we all shared our favorite productivy tools that we use on a daily basis. From content creation to time management, here are 19 tools and pro tips  to make you a better marketer. Read More

5 Costly Email Marketing Mistakes to Avoid At All Costs

We’ve all been on the tail-end of an email marketing mistake. Perhaps you opened up an email to find it addressed to “First Name.” Or you read a cool offer, just to click on the link and it sends you somewhere completely unrelated. These mistakes can cost the company or person sending them some serious credibility points. Read More

The Latest Marketing Reports 

Personalized, Silent, and Mobile: The Video Advertising Trifecta

Text-to-video creation platform Wibbitz published its second quarterly report on consumers’ preferences around video ad placement, format, and length. The report offers insights and best practices for developing video ads that will lead to a positive and receptive audience experience. Read More 

The Future of Content Report

According to a new report from interactive video platform Rapt Media, social media users are opting out of interruptive ads and skeptical of all marketing content in general. To better understand how social media content creation is evolving, Rapt Media surveyed over 500 marketing creatives and 1,000 consumers and developed a three-part series of studies analyzing marketers’ content creation challenges, priorities, and investments and consumers’ preferences and behaviors. Read More

Hubspot Company News

Hubspot Marketing Named Winner of 2016 SIIA CODiE Award For Best Marketing Automation Platform

This award recognizes the best solution for automation, managing, and deploying marketing campaigns to customers, prospects, and partners. An SIIA CODiE Award win is a prestigious honor as each award winner was reviewed by a field of industry experts, whose evaluations determined the finalists. Read More

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What other news have you read recently? Let us know by tweeting us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone is an Associate Consultant at SmartBug Media. With her digital marketing and account management experience, Lexie helps clients implement their inbound marketing strategies to grow leads, conversion and revenue. Read more articles by Lexie Carbone.

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