By Lexie Carbone


Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Facebook Provides New Admin Tools for Managing Page Communication

Facebook is “giving admins more control over their Page’s responsiveness badge” and rolling out “new features that make it easier than ever for Page admins to manage both the public and private interactions they receive.” Read More

'Facebook At Work' Is Finally Launching

Facebook at Work, Facebook Inc's professional version of its social network, is expected to launch in the coming months, after spending a year in tests, a company executive said.The new service, geared towards workplace collaboration, is nearly identical to its ubiquitous social network, with a scrolling news "feed", "likes" and a chat service. Read More

Google Adds Forecasting Data in AdWords Display Planner

Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget an advertiser inputs. The estimates rely on current auction data and show projections over time. The Display Planner will also show how much of the budget entered is likely to be spent with the placements selected. Read More

AdWords Debuts Automated Smart Goals

Without conversion data, optimizing AdWords campaigns simply isn’t possible. Many small advertisers don’t have the expertise to properly set up campaigns and end up setting up campaigns with simple goals like acquiring more clicks. Google has announced new “smart goals” that will use website insights to guess which clicks may be optimal, for those using both AdWords and Analytics. Read More

YouTube Unveils New Trending Tab

This new tab in the YouTube app delivers the top trending videos directly to Android, iOS and desktop devices. “It’s the best way to catch the videos, creators, and trends that people watch, share, and talk about each and every day.” Read More

Helpful Ways to Grow Your Inbound Marketing

2016 Predictions: Inbound's Impact On The Sales Process

In 2016, aligning sales and marketing will be critical for a company's success and for sales teams to get the contacts and leads they desire. Below are four predictions of inbound's impact on the sales process in the upcoming year. Read More

3 SEO Predictions For 2016

It’s no shock that search engines are making dramatic shifts in order to create a better mobile experience. Over half of the searches in the US occur on mobile. I refuse to say “2016 is the year of mobile,” but marketers do need to prepare for some big mobile changes coming next year. Read More

2016 Predictions: New (And Ongoing) Remarkable Content Trends

Content, in all forms, is really the cornerstone of inbound marketing—that is, getting your prospects to come to you and then fostering a relationship with them until they are ready to buy your product or service. Remarkable content takes vanilla content one step further, though, and makes it truly something special. Read More

8 Habits of Highly Productive Workers

t seems that "productivity" never ceases to be a buzzword in the business world. We're all trying to get more done but avoid burning out. Working efficiently and productively is key. Here are some habits of highly productive workers. Read More

The Latest Marketing Reports 

The State of Digital Media in 2015 conducted an end-of-year survey to understand the state of the digital media industry in 2015 and discovered what challenges are expected in 2016. While digital publishers are confident in the overall success of the industry, 46% of respondents report having profited primarily through traditional advertising in 2015. This percentage is expected to drop in 2016 as efforts shift towards a combination of streams. The survey also reveals that the most anticipated challenge in 2016 is monetization. Read More

Greenbook Research Industry Trends (GRIT) Report

The 18th edition of the Greenbook Research Industry Trends Report is based on 1,497 interviews with research providers and research buyers mostly from North America and Europe. When asked which are the most in-demand skills for market research, those surveyed named designers and data visualization experts (63%), data scientists (58%), marketing or business strategists (53%) and social media experts (53%) as roles they or their company likely will be looking to hire in the future. Read More

What's New With Hubspot

 Hubspot Named #4 on Glassdoor's "Best Places to Work" List

HubSpot is proud today to announce that it has been named #4 on Glassdoor’s “Best Places to Work” list for large companies. With a ranking of 4.4/5.0, HubSpot joins the list for the first time, alongside only a handful of other businesses in the country with a ranking above 4.0. Read More


What other news have you read recently? Let us know in the comments!


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Lexie Carbone

About the author

Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.

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