By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Twitter Is Now Turning on Its New Algorithmic Timeline for Everyone

“The algorithm now appears to be enabled by default across the social network, with users reporting that the company started turning it on across the service as early as March 15.” Read More

Google Announces Upcoming Updates to Mobile Search Results

 “Beginning in May, [Google will] start rolling out an update to mobile search results that increases the effect of the ranking signal to help [their] users find even more pages that are relevant and mobile-friendly.” Read More

Facebook Expands Availability of Conversion Lift Measurement and Tests New Advertising Insights

 Facebook is “scaling and broadening [its] ad measurement solutions” by expanding conversion lift measurement studies and testing new ads reporting fields. Read More

Why Real-Time Search Algorithm Updates May Be Bad News

Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms become real-time, the job of an SEO will become harder, and I wonder if Google has really thought of the consequences of these updates. Read More 

Helpful Ways to Grow Your Inbound Marketing

4 Lessons Marketers Can Learn From Presidential Campaigns

When presidential campaign season really ramps up, it’s hard to ignore. From auto-dialed phone calls to TV sketches, sometimes the hardest thing seems like escaping the overwhelming flood of candidates trying to win your attention and, eventually, your vote. Read More

Lead Nurturing Email Tips for Every Stage of the Buyer's Journey

Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don't. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Read More

6 Best Practices for HubSpot Smart Content

The goal of using HubSpot smart content is to create a personalized experience to those visiting your website. Providing your visitors with the right support when they visit your site or receive an email from you can be the difference in winning them over for your business. Read More

Keys to Improving Your Website’s User Experience

When you were a child and you had to go antique shopping with your parents, did it make you feel uncomfortable? Like you couldn’t touch anything without breaking it? As a child, you were probably more comfortable at Chuckie Cheese’s in the foam pit with all your friends. Read More

The Latest Marketing Reports 

2016 State of Digital Marketing Survey Summary Report

A new digital marketing survey from Ascend2 examines the most significant challenges for digital marketing in 2016 and explores how companies plan to overcome them. This report provides insights on the most important goals and significant barriers for marketers, current metrics, and successful tactics. Read More

 Gen X: America’s Most Influential Generation

Yahoo, Audience Theory, and Ipsos surveyed 2,005 U.S. Internet users on their attitudes toward targeted advertising. The research indicates that current ad targeting tactics fall short of reaching audiences of all age levels. Read More

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What other news have you read recently? Let us know by tweeting us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone is an Associate Consultant at SmartBug Media. With her digital marketing and account management experience, Lexie helps clients implement their inbound marketing strategies to grow leads, conversion and revenue. Read more articles by Lexie Carbone.

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