By Lexie Carbone

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Welcome to our weekly edition of SmartBug Media's inbound marketing round up. In order to help you stay as up to date as possible on inbound marketing trends, HubSpot updates, and more, here are a few of our favorite news items:

New & Noteworthy

Facebook Video Insights

 This new addition to the Socialbakers Analytics tool offers deeper insights into Facebook video performance, including second-to-second audience trends and responses to changes in format, length or content. Read More

5 Trends in Local Search in 2015

Local Search is a constantly changing landscape, and that certainly has been the case in 2015! The power of local search for a local business cannot be underestimated. A Bright Local study found that local search is the most effective digital marketing channel for local businesses. Here are my top five takeaways from a crazy year in local search. Read More

The Biggest SEO News of 2015

If we’re being honest, 2015 had its share of ups and downs in the world of SEO. From a rise in manual actions to AI algorithms, these are the stirrings of what’s to come in the new year. Read More

Twitter Sharing Drops 11% After Removing Share Counts

The reduction is in the “share of voice,” the relative share of people using the Twitter button as opposed to buttons for Facebook, Pinterest, LinkedIn and other social networks’ social sharing buttons on the more than 300,000 sites that use Shareaholic’s social sharing plugin. In the 3 1/2 months before Nov. 20, Twitter had a 12.39-percent Shareaholic share of voice average; in the two weeks since, the average has dropped to 11 percent. Read More

7 Major Changes Facebook Has In Store For 2016

Google, Apple, and Amazon tend to attract the most attention in terms of technological innovations. Apple’s strides in personal assistant technology, Google’s self-updating search algorithm, and Amazon’s drone delivery plans all made major headlines this year, but there’s another tech company—one almost everyone uses—that’s pushing the limits of technology and redefining consumer expectations just as much: Facebook. Read More

Helpful Ways to Grow Your Inbound Marketing

 12 Conferences to Attend Each Year

As 2016 begins, it's time to start planning which conferences are on your agenda for the coming year. Here are our favorite not-to-be-missed events. Read More

2016 Predictions: The Marketing Channels You Can't Miss

As marketers everywhere enter 2016, it makes sense that we're all looking forward to this year's hottest, must-watch marketing channels. These are the areas that, while we're still keeping our sights set on SEO best practices, content creation, and engaging an audience of buyers, we'll experiment with to grow our following and brand.  Read More

8 Predictions For Social Media In 2016

It’s that time of year when we say goodbye to the past and start looking ahead and trying to guess what will be fresh and new in the coming months. For marketers, especially digital marketers, staying ahead of trends is critically important in planning where to go for 2016, and there are few places where that is more true than in the fast-moving world of social media marketing. Read More

State of Inbound Analysis: Website Design, UX and Strategy

There are so many key takeaways from the State of Inbound 2015. My favorite statistic is that 4,000 respondents from more than 150 countries prefer inbound to outbound marketing and sales activities by 3 to 1. As DJ Khaled once said, “We takin’ over!” Of course, outbound marketing will be sticking around for a while, but we see inbound marketing increase in popularity every single year, which is very exciting. Read More

 

The Latest Marketing Reports 

Digital Trends Report 2015

According to a new report from Adobe Digital Index, the Internet of Things (IoT) is changing how consumers browse and navigate online. Based on a survey of 400 smartphone users and an analysis of 255 billion visits to branded websites and over 20 million social media interactions, this report shows that consumer sentiment towards IoT is “mostly positive” and this technology will open more future opportunities for location-based marketing and search advertising. Read More

Q3 Digital Video Benchmark Report

Another recent report from Adobe Digital Index examined digital video consumption trends in Q3 2015 and found that the overall mobile shares of online video starts grew to 31% in 3Q 2015, a 13% increase year over year. However, video viewing platform and screen size preferences have shifted year over year towards smartphones (up 33%) and away from tablets (down 7%). This shift is attributed to the increased adoption of larger-screen smartphones. Read More

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What other news have you read recently? Let us know by tweeting at us at @smartbugmedia.

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Lexie Carbone

About the author

Lexie Carbone was formerly an Associate Consultant at SmartBug Media. Read more articles by Lexie Carbone.

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